Asian Americans And The Media By Kent A. Ono And Vincent N. Pham Targets
1279 Words 6 Pages
The book is split into two parts: historical mainstream dominant media and contemporary independent alternative media. Dominant media is referring to the most circulated and produced media for general audiences. This includes Hollywood studios, network television, mainstream newspapers, and major record labels. Independent media refers to media that is circulated in dominant, mainstream venues, however is most often found in underground or alternative venues. General audience members of the latter have different preferences that set themselves apart from those of dominant media. The focus of the paper will be primarily based on dominant media and not independent media as it does not align with the final topic.
Chapter 2, “The Persistence of Yellow Peril