Giantnerd Case Study

Superior Essays
In a world where technological advancements are endless, it is hard to imagine a society functioning without the use of specific outlets like social media. The usage rates of social media are rapidly escalating and have been for years now. As of 2016, 90% of young adults as well as two-thirds (65%) of adults are using social networking sites and more specifically, over 30% of the population get their news updates from sources like Facebook and Twitter (PewResearchCenter). First came AOL chat rooms, then Myspace, and now sources like Facebook, Twitter, and LinkedIn are shaping the way people communicate and are providing a promotional and marketing platform. In areas like business marketing, CEO’s are pushing for employees to make use of media …show more content…
Giantnerd is a company that sells outdoor equipment for activities like biking, hiking, and snowboarding and focuses its main attention on becoming close with the consumers while giving them the highest value of product possible (Porterfield). On their page, they have incorporated the Like button and with that, promise exclusive deals and promotions which have increased their average order by 50% (Porterfield). Giantnerd also created a system called “WikiNerdia” that allows customers to give feedback and voice their experience with the product and also provides a platform where potential customers can ask questions and the community of previous buyers can answer on the website. By letting consumers answer questions, brand trust increases for potential consumers, causing an increase in overall purchases. Some may argue that depending on the audience demographic, there are many who are not on social media that will miss out on such content. However, according to Pew Research Center, 87% of Americans are online and that number only continues to increase each year. Therefore, by using social media as a platform, 87% of the population are informed on a certain matter and other tactics should be used to reach the other 13% of people until research shows everyone is active online. In this digital age, whether one likes it or not, consumers and investors measure the validity of businesses …show more content…
Due to so many millennials depending on platforms like Twitter and Facebook for important updates, presidential candidates must change their campaign tactics in order to reach 69.2 million millennials who are of voting-age which almost equals the 69.7 million Baby Boomers (Fry). The youth wants directness from each candidate and that is exactly what they are getting through social media. Candidates Donald Trump and Hillary Clinton in America’s 2016 presidential election, both use their Twitter and Facebook to voice their standings on several topics and their goals for the upcoming term. Snapchat, an app where people send videos and pictures even has current event “stories” where people can see updated polls and content from presidential speeches. Political ads now pop up on Snapchat, leaving no room for citizens to be unaware of political information. Technology is advancing every minute and there really is no way to escape it, therefore society is finding ways to adapt and use it to its full capacity. Some may argue that social media reshapes the way news is told, where information is left up to interpretation and can be an inaccurate form of news where people share their biased opinions. In scenarios like individuals voicing their political standing and frustration with a candidate, bias can most definitely be found. However, viewers must understand

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