As women, we have consistently been told through ads and society that we are not as powerful as males. Ads that deal with the environments of work, business, and engineering have usually only portrayed males as focal points. This occurrence has caused women to be viewed and feel like the “less important” of the two genders, especially in economic status. However, in modern day, ads are being made to portray women as powerful individuals. Ads like the ones produced by Girl Scouts of America and Bissell encourage women to embrace their given qualities and break free from the thought that they (women) have less power; using components like text, images, and colors the ads convey each company’s activities/product as empowering for women and remind
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First, there is the Girl Scout ad published in accordance with Girl Scouts of America. As the name suggests, the ad is meant to target girl viewers interested in joining Girl Scouts. The ad displays a teenage girl as the focal point. She is wearing dark, denim jeans, and a forest green t-shirt. The t-shirt has the text “Girl Scouts... Since 1912” printed near its center. While the teenager’s body is turned to the right, her right elbow is raised making her look like she is using force to push down. On the girl’s hands there are blue and red striped leather gloves. To go with the gloves, the girl is operating an automatic nail drill, pushing it into a wooden board. Along with clothing and tools, the teenage girl is wearing clear safety glasses and a sunshine yellow hard hat. The “accessories” make the girl appear to not only be hard at work, but also well prepared and safe. In the right foreground (bottom) of the Girl Scouts ad the viewer’s eyes notice the text, “What Did You Do Today?” The text is written in a white font that looks comparable to feminine handwriting. Below the question, there is the forest green outline of a box with “Girl Scouts 2010” witten in its left hand side. Written in right side of the box are the words, “You
First, there is the Girl Scout ad published in accordance with Girl Scouts of America. As the name suggests, the ad is meant to target girl viewers interested in joining Girl Scouts. The ad displays a teenage girl as the focal point. She is wearing dark, denim jeans, and a forest green t-shirt. The t-shirt has the text “Girl Scouts... Since 1912” printed near its center. While the teenager’s body is turned to the right, her right elbow is raised making her look like she is using force to push down. On the girl’s hands there are blue and red striped leather gloves. To go with the gloves, the girl is operating an automatic nail drill, pushing it into a wooden board. Along with clothing and tools, the teenage girl is wearing clear safety glasses and a sunshine yellow hard hat. The “accessories” make the girl appear to not only be hard at work, but also well prepared and safe. In the right foreground (bottom) of the Girl Scouts ad the viewer’s eyes notice the text, “What Did You Do Today?” The text is written in a white font that looks comparable to feminine handwriting. Below the question, there is the forest green outline of a box with “Girl Scouts 2010” witten in its left hand side. Written in right side of the box are the words, “You