Gender stereotype is a prevalent issue in America and all over the world. The portrayal of men and women minorities in media has received considerable attention over the decade. Men are stereotyped as strong, independent, emotionless, goal-oriented and agented whereas, women are stereotyped as interdependent, communal, sensitive, and oriented towards others. The gender bias seen in the media affects the viewers in some way or another. I chose the ad song “Shetopia” by Sally Hansen, because it breaks the gender stereotype and motivates its audience to chase their goals that are non stereotypical. I would recommend the reader to watch the video song before reading my analysis of this song because the visuals talk for themselves and it would also help to recognize the audience better. Here is the link to the song: https://www.youtube.com/watch?v=BSBW1Xeh0L4 Sally Hansen is taking a new stance with this video
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The next shot takes us back to the press conference where the congresswoman says, “We all know that majority of the child care falls under men, so we need to give them the appropriate amount of leave.” In our world the majority childcare falls under women but not in Shetopia. In Shetopia, men are shown taking care of the child while woman goes to work and earns money. Maternity leave is another very controversial issue today and the director has successfully showcased it in the video. The following shot is of a woman playing soccer with men. This is again a strong implication of a woman breaking the norms and chasing her dreams. The last shot is of a conference room where the boss is a lady and as she is speaking to her employees. One of the employee (man) interrupts her and says, “ Precisely what I wanted to address… I am so sorry for interrupting.” The boss gives her a smile and continues to talk. The background music
The next shot takes us back to the press conference where the congresswoman says, “We all know that majority of the child care falls under men, so we need to give them the appropriate amount of leave.” In our world the majority childcare falls under women but not in Shetopia. In Shetopia, men are shown taking care of the child while woman goes to work and earns money. Maternity leave is another very controversial issue today and the director has successfully showcased it in the video. The following shot is of a woman playing soccer with men. This is again a strong implication of a woman breaking the norms and chasing her dreams. The last shot is of a conference room where the boss is a lady and as she is speaking to her employees. One of the employee (man) interrupts her and says, “ Precisely what I wanted to address… I am so sorry for interrupting.” The boss gives her a smile and continues to talk. The background music