The use of technology can significantly save costs and improve products quality in an organisation, which can help Full Bloom.
Full Bloom operate in a very competitive business environment, competing not only with other florist shops but also with supermarkets and convenience stores. In addition, they have to deal with the threat of substitute products such as trendier technological gifts or other cheaper kinds of gifts that can be mass produced at a lower cost. A strategy that can help Full Bloom accomplish their vision while addressing their competitors and challenges is using competiveness advantage. Competiveness advantage is the ability of the organisation to sell goods and services better than its competitors.
In my discussion forum for week 2, The strategy that best suits the owners desire at Full Bloom is the operational effectiveness. The operational effectiveness refers to doing the same thing as competitors but doing it more efficiently, and this can benefit Carmel and Debbie as they aren't the only florists in the area as they compete with supermarkets and convenience …show more content…
Why do they come? What do they like? What do they wish was better? What are the most popular types of floral arrangement? The best data collection methods to reach their customer base is to interview their customers, observe them in the store or to make the customers undertake a survey, in store or online. (Data collection techniques, 2014).
Carmel and Debbie also have to think about privacy and ethical issues. They want to use their information systems to track the customer’s buying habits, as many shopping organisations do this to track their customers buying habits, but they need to protect their customer’s data and their privacy, and Carmel and Debbie can do this by using passwords, encryptions and firewalls to protect their customer’s data. (Information security controls,
Full Bloom operate in a very competitive business environment, competing not only with other florist shops but also with supermarkets and convenience stores. In addition, they have to deal with the threat of substitute products such as trendier technological gifts or other cheaper kinds of gifts that can be mass produced at a lower cost. A strategy that can help Full Bloom accomplish their vision while addressing their competitors and challenges is using competiveness advantage. Competiveness advantage is the ability of the organisation to sell goods and services better than its competitors.
In my discussion forum for week 2, The strategy that best suits the owners desire at Full Bloom is the operational effectiveness. The operational effectiveness refers to doing the same thing as competitors but doing it more efficiently, and this can benefit Carmel and Debbie as they aren't the only florists in the area as they compete with supermarkets and convenience …show more content…
Why do they come? What do they like? What do they wish was better? What are the most popular types of floral arrangement? The best data collection methods to reach their customer base is to interview their customers, observe them in the store or to make the customers undertake a survey, in store or online. (Data collection techniques, 2014).
Carmel and Debbie also have to think about privacy and ethical issues. They want to use their information systems to track the customer’s buying habits, as many shopping organisations do this to track their customers buying habits, but they need to protect their customer’s data and their privacy, and Carmel and Debbie can do this by using passwords, encryptions and firewalls to protect their customer’s data. (Information security controls,