Ford Motor Company Essay

1862 Words Jan 23rd, 2012 8 Pages
Ford Motor Company

Corrie Madison-White


August 13, 2011
Andrew Rosenberg


A mutual funds manager is trying to decide whether or not they would be willing to invest in the Ford Motor Company. In order to make an informed decision the potential mutual funds manager will look at how recent economic trends are influencing the business, strategies the company has used or could use for adapting to changing markets, tactics the company has implemented to achieve their strategic goals, and the role human resource management plays in helping the company achieve its business goals.

Ford Motor Company

Ford Motor Company is an American automaker that was founded by Henry
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Ford Motor Company opened the first flexible manufacturing plant in Cleveland, Ohio and has opened other plants in different locations throughout the world. In the North American region Ford Motor Company is planning to produce 630,000 vehicles by September 30, 2011. Ford also expects to increase vehicle sales in the United States while the Japanese reestablish the supplies that were lost in the tsunami. They are investing in several ventures to become competitive globally. They invested several hundreds of millions of dollars in new factories and partnerships in Asia-Pacific and South Africa, making investments in India to become a larger market, have invested $350 million with joint venture partner for a transmission plant in China, and investing $72 million to expand an engine factory in Chennai, India (Ford earns $2.4 billion in second quarter, 2011).
Achieving Strategic Goals Ford Motor Company has added some technological advances to their newly improved and redesigned cars. Ford’s SYNC system is an option customers can have added to their vehicles. SYNC is a system that can be voice activated and it gives the driver hands-free access to directions, information like the news and weather, and traffic (Ford, 2011). Active Park Assist is another option that is available for customers. Active Park Assist is an innovative way to help the driver parallel park. Active Park Assist uses sensors

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