Nutrition is essential for the growth and development of our youth. The habits they obtain during childhood often pave the path they will take into adulthood and contributes to their long-term health and well being. Food marketing directed towards children is continuing to grow in popularity. This is negatively affecting how our future generations are growing mentally and physically. By being introduced to persuasive marketing at such a young age, children are not able to fully understand persuasion or form their own intellectual opinions on these foods or products being marketed towards them. Food marketing is manipulating kids and only exposing them to unhealthy options and this manipulation is hurting the growth of the kids mental and physical
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This essentially means that children are over 35 times more likely to be influenced and persuaded my unhealthy options than healthy ones. This disproportionate exposure is negatively affecting children’s overall health.
The brain does not fully develop until the age of 21, so when children are exposed to such persuasive, unhealthy advertising it is contributing to how they develop. This includes how children will develop their preferences, habits, and ability to resist temptation. From as soon as children are able to walk and talk they are getting introduced to examples of food advertising. These stages of development are essential to who they become as a person later on in life. Food marketing directed towards the youth is influencing and some would even say “brainwashing” them to buy their product and feel the need to have these unhealthy snacks or food products. One eye-opening report was cited by the Robert Wood Johnson Foundation saying , “In 2011, children ages 2 to 11 saw about a dozen television ads each day for products typically high in saturated fat, sugar, or sodium.”(Hewer, Mariko). This is something that should not be taken lightly. In the United States, we have two year olds viewing dozens of unhealthy food products. Between the conception and the age of three, …show more content…
This makes healthy food advertisements no match for the growing fats and sweets industries. Billions of dollars continue to be spent on this growing industry. The food industry for kids do not expose them enough to healthy options, which makes our society, influencing our kids to make unhealthy choices and more likely to obtain an unhealthy lifestyle. This is because fruits and vegetables do not come from one brand or corporation. Healthy food is everywhere and easy to access, but is getting overshadowed by the glamorous signs and commercials of the brand name junk food. A scary statistic is that six companies make over 70 percent of the ads children and teens see: McDonalds, Subway, Burger King, Domino’s, Yum! Brands (Taco Bell, Pizza Hut, KFC), and Wendy’s (thinkprogress.org). The majority of ads all coming from the same extreme powerhouse advertisers are in fact food. A study was done to prove that unhealthy food
This essentially means that children are over 35 times more likely to be influenced and persuaded my unhealthy options than healthy ones. This disproportionate exposure is negatively affecting children’s overall health.
The brain does not fully develop until the age of 21, so when children are exposed to such persuasive, unhealthy advertising it is contributing to how they develop. This includes how children will develop their preferences, habits, and ability to resist temptation. From as soon as children are able to walk and talk they are getting introduced to examples of food advertising. These stages of development are essential to who they become as a person later on in life. Food marketing directed towards the youth is influencing and some would even say “brainwashing” them to buy their product and feel the need to have these unhealthy snacks or food products. One eye-opening report was cited by the Robert Wood Johnson Foundation saying , “In 2011, children ages 2 to 11 saw about a dozen television ads each day for products typically high in saturated fat, sugar, or sodium.”(Hewer, Mariko). This is something that should not be taken lightly. In the United States, we have two year olds viewing dozens of unhealthy food products. Between the conception and the age of three, …show more content…
This makes healthy food advertisements no match for the growing fats and sweets industries. Billions of dollars continue to be spent on this growing industry. The food industry for kids do not expose them enough to healthy options, which makes our society, influencing our kids to make unhealthy choices and more likely to obtain an unhealthy lifestyle. This is because fruits and vegetables do not come from one brand or corporation. Healthy food is everywhere and easy to access, but is getting overshadowed by the glamorous signs and commercials of the brand name junk food. A scary statistic is that six companies make over 70 percent of the ads children and teens see: McDonalds, Subway, Burger King, Domino’s, Yum! Brands (Taco Bell, Pizza Hut, KFC), and Wendy’s (thinkprogress.org). The majority of ads all coming from the same extreme powerhouse advertisers are in fact food. A study was done to prove that unhealthy food