Consumers Interaction in Online Social Networks
Many factors can affect a customer’s purchase behavior on a shopping website. Some are interactive, and attract customers to purchase because they can shop all day long. It is easy to use, which makes it more attractive to shop online than at a traditional store. Users can read comments written by other buyers either positive or negative in social interaction on the website (Hennig Thurau, Gwinner, Walsh & Gremler, 2004). Moreover, they can check the price of a product before making the decision.
Besides the interactive, there are also other main factors affecting a customer’s behavior. Nevertheless, since the market evolves and information technology changes dramatically and rapidly, the perceived …show more content…
As mentioned above, it makes the consumer have decision-making to choose to purchase the product via online social networking or offline in buy directly at the store. Nevertheless, the shopper behavior online and offline has both similarities and differences. But the important of differences in shopping is purchase environment and marketing communication. Consequently, consumer decision to starts buying typically with requirement to purchase product, then search information, and finally, decision to purchase …show more content…
The decision-making process of buying and using consumer goods, there is many complicated procedures to understand. This will lead to the success of marketing planning and the ultimate goal of the business. The factors that affect the purchase of consumers, there are many factors. This part presents the significant motivations that lead consumers to buy online on this topic, including customer satisfaction, convenience, customer retention, available product and services, and trust.
Customer satisfaction Customer satisfaction is so important because it reflects the expectations and experiences that the customer has with a product or service (Reibstein, 2002). They can use to manage and improve their businesses. It will happen when products and services meet the expectation of the consumers on the website. This information influences the expectation and gives them will increase the profitability of that e-commerce company.
Many factors can affect a customer’s purchase behavior on a shopping website. Some are interactive, and attract customers to purchase because they can shop all day long. It is easy to use, which makes it more attractive to shop online than at a traditional store. Users can read comments written by other buyers either positive or negative in social interaction on the website (Hennig Thurau, Gwinner, Walsh & Gremler, 2004). Moreover, they can check the price of a product before making the decision.
Besides the interactive, there are also other main factors affecting a customer’s behavior. Nevertheless, since the market evolves and information technology changes dramatically and rapidly, the perceived …show more content…
As mentioned above, it makes the consumer have decision-making to choose to purchase the product via online social networking or offline in buy directly at the store. Nevertheless, the shopper behavior online and offline has both similarities and differences. But the important of differences in shopping is purchase environment and marketing communication. Consequently, consumer decision to starts buying typically with requirement to purchase product, then search information, and finally, decision to purchase …show more content…
The decision-making process of buying and using consumer goods, there is many complicated procedures to understand. This will lead to the success of marketing planning and the ultimate goal of the business. The factors that affect the purchase of consumers, there are many factors. This part presents the significant motivations that lead consumers to buy online on this topic, including customer satisfaction, convenience, customer retention, available product and services, and trust.
Customer satisfaction Customer satisfaction is so important because it reflects the expectations and experiences that the customer has with a product or service (Reibstein, 2002). They can use to manage and improve their businesses. It will happen when products and services meet the expectation of the consumers on the website. This information influences the expectation and gives them will increase the profitability of that e-commerce company.