Fashion Identity Essay

2144 Words May 8th, 2012 9 Pages
‘‘Fashion provides one of the most ready means through which individuals can make expressive visual statements about their identities’’. Bennet, A. (2005). Culture and Everyday Life. London: Sage. p. 96.

Discuss this statement with reference to individual examples.

As Bennet suggests in the above statement, People use fashion as one of the easiest and realistic ways in which they can express their personality and their true identity to show to others in their everyday life to show their own idealistic attitudes and values and to what kind of person they are. But can we as an audience truly make an assumption as to a person’s character from simply what they wear? Particularly focusing on the male identity and fashion masculinity;
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How has the timeline of men’s fashion reached what it has become today?

It is safe to say that in today’s modern media world we are bombarded with fashion campaigns, fashion journalism and retail marketing all aimed at the consumer to spend more money to look good. Now more than ever with pressure from the global media, men are criticised by how they look and act from their weight, to their looks to their fashion choices. Some would naively think that there is more of a need for men to look good now than there has been ever before because of the rise in attention to what today’s man should look like. But, contrary to what the twenty first century leads us to believe this has not always been the case. Taken from The Fashion Handbook, Pamela Church Gibson reflects on how men of previous decades have always wanted to look good and have aspired to use fashion to form a culture of their being at that point in time. “The sharp suited mods of Carnaby Street, the long haired hippies in their unisex kaftans, the glam-rock bands of the early of the early 1970’s, even the confrontational androgyny of punk - all these street styles were, in part, a way of men reclaiming fashion for themselves after more than a century of conformity.” The rise of the male sub culture has been present within the last four if not more decades and has shown that not only have men been interested in fashion, but have

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