But this approach poses a problem too. It engages one in a close and tiresome analysis of all the scenes and sometimes shot by shot or frame by frame and the complex issue of the signifier and the signified often leads to misidentification which post-psychoanalytic film critics (like Cowie) often tend to avoid. Cowie’s argument stands rather in support of the cognitive approach to film. According to cognitive film theorists like Joseph Anderson and Torben Grodal, the activities that characterize film viewing- imagining, emphatic identification, and emotional response can be attributed to the adaptive functions. To move one step further, audience response in the cinema is not attributed to either the spectator or the art work alone, but arises from the direct interfacing of viewer and text. E. S. Tan argues that spectators’ response responses are typically aroused somehow, and this arousal is provided by various kinds of stimuli simulated throughout the text, neither the film’s patterning of stimuli nor the spectator’s activity proceeds arbitrarily. Seeking to elicit certain responses like narrative comprehension, antipathy for an antagonist, a psychological reaction and guided by the assumption
But this approach poses a problem too. It engages one in a close and tiresome analysis of all the scenes and sometimes shot by shot or frame by frame and the complex issue of the signifier and the signified often leads to misidentification which post-psychoanalytic film critics (like Cowie) often tend to avoid. Cowie’s argument stands rather in support of the cognitive approach to film. According to cognitive film theorists like Joseph Anderson and Torben Grodal, the activities that characterize film viewing- imagining, emphatic identification, and emotional response can be attributed to the adaptive functions. To move one step further, audience response in the cinema is not attributed to either the spectator or the art work alone, but arises from the direct interfacing of viewer and text. E. S. Tan argues that spectators’ response responses are typically aroused somehow, and this arousal is provided by various kinds of stimuli simulated throughout the text, neither the film’s patterning of stimuli nor the spectator’s activity proceeds arbitrarily. Seeking to elicit certain responses like narrative comprehension, antipathy for an antagonist, a psychological reaction and guided by the assumption