External Communication In The NHS

The external communication will be divided into three parts: the public, to the media and to the patients. We will talk about the public initially.

First of all, from the view of Andrew and Caren (2010), NPOS can use the media to improve the awareness of issues and are able to shape the public agenda which may help the organization to raise public awareness. And it seems that the NHS has put much effort in it. Firstly, from the official website of the NHS (National Health Service), we found that the NHS uses several social media to communicate with public, such as the Twitter, Facebook, YouTube and its own website. It uses these channels to promote the health-related issues and health knowledge which could enhance the health awareness of people. For example, it will hold some events which relate to health and then lists them on the website, and the public could click it then join it. In addition, it also provides the online booking system for people to book an appointment, and in case people who are not familiar with the internet work; it provides some training exercises for them on its website. However, due to the various social media, people may receive overload information every day, it may become difficult for the NHS to distinguish itself from other organization’s information, and it may create non-effective communication. …show more content…
In addition, the NHS also meets and communicates regularly with the Care Quality Commission and regional officers. And the CQC is one of the primary regulators of the