Customer Metrics

1202 Words 5 Pages
Customer Metrics

Who is my specific customer and why will they by my product over the competition?

Customer metrics consist of Customer acquisition, Churn rate, Lifetime value of a customer, and Customer satisfaction rate. The customer acquisition takes equals the total sales and marketing cost divided by the number of new customers added. You will always need new customers. Your company will be able to acquire new customers by producing a product they want. You also want to make sure that you are spending the correct amount on sales and marketing to result in a profit. The churn rate equals the number of customers who left divided by the total number of customers. The churn rate is important in keeping the new clients you have acquired.
…show more content…
The financial statements measure the strengths and weakness of a company. The company’s performance over time is based on the financial metrics. The main forms in the financial metrics are the income statement, balance sheet, changes in financial position, and retained earnings. The financial metrics are quantitative in nature. The quantitative data is comprised of the number of product/service sold. The quantitative data is also by the measured by the profit and loss of a company. The financial metrics are measured by investors buying or selling stocks into a company. The company management for identifying strengths and weaknesses in the business objectives also measures the financial metrics. The financial metrics are collected through the different financial forms. They are constantly collected throughout the year. The benchmark for financial metrics is the retained earnings. The retained earnings is knowing what the company’s worth. The benefit of the financial metrics is to let a company know if they will turn a profit. The challenge is making your company strengths and weaknesses into a …show more content…
The operational metrics is the performance of the company. The operational metrics consist of meaningful, actionable, reproducible, and comparable qualities. The meaningful metric is setting goals that will benefit the company. The actionable metric is to change behavior and improve performance. The reproducible metric is to find the qualities of the company that are good and to repeat them. The comparable metrics are comparing all of the company characteristics. The comparable metrics are to find how the company is performing in comparison with its peers. The comparable metrics also compare with your competition. The operational metrics are qualitative in nature. The qualitative data for operational metrics is finding what works and what doesn’t work for the performance of your company. The benchmark for the operational metrics is the overall performance of your company. The data is collected for operational is the improvement of the company. The biggest challenge with operational metrics is finding what improvements can the overall performance of the

Related Documents

Related Topics