What created and continues to evolve humanity and how the world works? One word: technology!
Since the beginning of time technology has been used and created to build the world that we live in today. People today cannot function without any form of technology. When it comes to adapting and promoting technology it is difficult to find a happy median to satisfy both male and female markets.
Up until about 40 years ago there was a gender divide. Men were the breadwinners and women were the homemakers. So technologies were different for each market and never cross connected. Male technologies were: cars and electronics. Female technologies were: kitchen and cleaning appliances. So these things were designed to meet the selected genders …show more content…
So companies that only focused on one specific gender now had to find a way to have the same technology but adhere to the opposite sex. So now that black shiny muscle car is now a tiny dainty bright color car for a woman. Now the pink flowery microwave is now black and sleek and silver to meet the man’s preference. So not all products now are gender divided a lot of products now are gender neutral meeting the male and female market. the gender divide in society gone the gender divide in development and promotion of a product is still intact. One main technology that will always be male dominated is: video games..The successful motto when it comes to a male focused market is: “bigger,faster,stronger”. Video games allow men to create an alter ego with the bigger,faster, stronger approach. Also, men tend to have a more competitive nature too. Even though women are gamers too this will always be a male focused technology. When it comes to women approch the main marketing approch is: how to help with your busy life.
What is the one thing every woman have: a purse. So the company Everpurse created a handbag that charges your phone. With women when it comes to technology they want an answer to a problem. …show more content…
So there is money to be spent but is the high risk going to grant high return? Companies such as Dell and Tag Huer failed miserably at going into female technologies blindly. Tag
Hauer failed by using marketing of their GPS device that women were slower and weaker then men.
Dell launched a website called: della.com. Where it sold computers that were basic hardware and pink and frilly. The website was taken down weeks later. Those two companies used the approch of women as being soft and frilly. It didn’t effect them too bad and there was no need to dip into a female specific market. They are still successful doing what they know best. That was a male dominated target market.
So even though there is no gender divide male and female characteristics are still different. So technologies that are gender specific and stay that way I believe will succeed. With technology and equality expanding at an even more rapid rate then before. Also too with the way technology is now it is hard enough to maintain the “WOW” factor on one market let alone two. So in another word: Don’t fix it if it isn’t broken. Or don’t get greedy thinking two is better then one. In this case it is
Since the beginning of time technology has been used and created to build the world that we live in today. People today cannot function without any form of technology. When it comes to adapting and promoting technology it is difficult to find a happy median to satisfy both male and female markets.
Up until about 40 years ago there was a gender divide. Men were the breadwinners and women were the homemakers. So technologies were different for each market and never cross connected. Male technologies were: cars and electronics. Female technologies were: kitchen and cleaning appliances. So these things were designed to meet the selected genders …show more content…
So companies that only focused on one specific gender now had to find a way to have the same technology but adhere to the opposite sex. So now that black shiny muscle car is now a tiny dainty bright color car for a woman. Now the pink flowery microwave is now black and sleek and silver to meet the man’s preference. So not all products now are gender divided a lot of products now are gender neutral meeting the male and female market. the gender divide in society gone the gender divide in development and promotion of a product is still intact. One main technology that will always be male dominated is: video games..The successful motto when it comes to a male focused market is: “bigger,faster,stronger”. Video games allow men to create an alter ego with the bigger,faster, stronger approach. Also, men tend to have a more competitive nature too. Even though women are gamers too this will always be a male focused technology. When it comes to women approch the main marketing approch is: how to help with your busy life.
What is the one thing every woman have: a purse. So the company Everpurse created a handbag that charges your phone. With women when it comes to technology they want an answer to a problem. …show more content…
So there is money to be spent but is the high risk going to grant high return? Companies such as Dell and Tag Huer failed miserably at going into female technologies blindly. Tag
Hauer failed by using marketing of their GPS device that women were slower and weaker then men.
Dell launched a website called: della.com. Where it sold computers that were basic hardware and pink and frilly. The website was taken down weeks later. Those two companies used the approch of women as being soft and frilly. It didn’t effect them too bad and there was no need to dip into a female specific market. They are still successful doing what they know best. That was a male dominated target market.
So even though there is no gender divide male and female characteristics are still different. So technologies that are gender specific and stay that way I believe will succeed. With technology and equality expanding at an even more rapid rate then before. Also too with the way technology is now it is hard enough to maintain the “WOW” factor on one market let alone two. So in another word: Don’t fix it if it isn’t broken. Or don’t get greedy thinking two is better then one. In this case it is