Endangered Wildlife Trust - Should the Ceo Change the Ewt's Fundraising Strategy

1067 Words Apr 12th, 2013 5 Pages
1. Introduction
In 2009, the Endangered Wildlife Trust (EWT) was recognised as one of southern Africa’s largest environmental conservation organisations. The non-profit, non-government organisation grew organically over the course of 35 years by broadening its vision to include “species, their habitats, ecosystems and the role of the surrounding communities and landowners” (Price, 2010). While this assisted in proving the EWT’s commitment to its cause, this diversification put pressure on the limited resources available to the EWT.
In 2008, prior to the financial credit crisis and the resulting economic downturn, the EWT decided to analyse, revise and align its Conservation Strategy, and core objectives and goals. One year later, despite
…show more content…
It is stated that “all of the EWT’s marketing was provided free of charge by professional marketing companies who had taken a particular interest in the activities of the EWT” (Price, 2010). While this might be seen as a mechanism to reduce costs, the lack of a cohesive marketing strategy and lack of control of marketing activities could result in the dilution of the impact of the various marketing programmes.
3. Strategy for the CEO
3.1. Periodically revise the vision, mission, objectives, targets and relationships
Considering the current volatile economic environment, EWT’s CEO needs to periodically revise its vision, mission, objectives, targets and relationships to highlight the importance of achieving the organisation’s goals in both a viable and sustainable way. By constantly analysing the internal and external environments, the organisation can adjust its strategy accordingly so as to improve its chances of survival as a non-profit, non-government organisation.
The list of Strategic Imperatives in Exhibit 3 (Price, 2010) is heavily focussed on developing external resources to aid conservation. While this is important, the organisation’s ability to create a sustainable future is also key. As such, the list should also include internal objectives, which focus on

Related Documents