Email Marketing For Lead Generation And Conversion, Right Essay

1120 Words 5 Pages
You 're leveraging email marketing for lead generation and conversion, right? However, despite working hard, you are not getting what you expected?

For an eCommerce company things like: promotion, marketing, leads, conversions, and ROI matter. I think we can all agree that the advent of numerous web-based technologies has made marketing a 24x7 process. To survive in today’s online competitive space, it is crucial to monitor the effectiveness of your marketing efforts.

Let’s take a peek at some striking information:
According to Ascend2, around 82 percent of B2B and B2C companies leverage email marketing.
Businesses that use automated emails are 133 percent more likely to send relevant messages corresponding to a buyer’s journey. – Lenskold and Pedowitz Groups
As per Campaign Monitor, about 53 percent of emails are opened on mobile devices.
Around 74 percent of marketers believe personalization drives engagement. – eConsultancy
When it comes to acquiring new customers, email is 40 times more effective than social media channels like Facebook or Twitter. – McKinsey

No doubt, email marketing has a long way to go because it is a vibrant, highly efficient, powerful, and inexpensive way to target new customers while sustaining existing ones. This marketing technique strengthens the relationship between brand and customers, and also encourages customers to repeat business.

Take a glance at the following quote that shows the significance of email marketing.

"Email has an…

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