Nicole Bermack Case Summary

Great Essays
5. Email Provides Intimacy

Indeed, for most of my elite subscribers, email was better than the forums because of the promise that the correspondence would stay secret and intimate, so that a subscriber could also voice their concerns without having others read them.

This is true in general for all kind of subscribers, but while regular subscribers were always more about consuming my subscriber-only content, elite subscribers were more personable and involved in communication, especially in the depth of it.

Nicole Bermack, Editor at Edwardsturm.com, shares a simple hack for keeping relationships with your list members alive:

Our in email call-to-action CTR has risen over 175% from doing this very simple thing. Have your newsletter provider
…show more content…
5. Get Constructive Feedback to Newsletter Content

Because elite subscribers were very interested in the continued success of my fiction, they were always eager to leave constructive feedback on my issues and answer my questions.

These fans believed in my content from day one, something that made the difference along the way, especially in the quality of their feedback. When you get this kind of support from your subscribers, your content quality is also going to skyrocket -- you know these fans believe in you, so you are going to take their feedback into great consideration when making changes. I know it worked for me.

If you do create an elite list, make sure you have other channels for your subscribers to leave feedback -- member-only channels are better, like a secret Facebook group or protected Twitter accounts, or even private forums like I did with my elite Robocity World fans.

Why Running A Special Newsletter Is NOT Elitist

If you scour forums and blogs enough, you'll find plenty of opinion against elitism. There are people who believe there shouldn't be a set of users that gets more special content than the others, regardless of

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