Effects Of Marlboro Advertising

2021 Words 9 Pages
(Children and TV)
There were some good effects that television brought to children. Programmers had advanced TV shows that could positively influenced children. Children and their parents would watch cartoons together when they went to the department stores every Saturday. Children found their new friends and their role models by characters in TV shows. (Purdy) "The Mickey Mouse Club” taught children meaningful moral lessons and promoted their self-esteem by providing them with positive role models. Another benefit was literacy effect. According to early studies on the PBS program “Sesame Street,” children became better readers after viewing the program. The studies also revealed that “Sesame Street” teaching some “concept formation as well
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There’s an art in creating advertising that can attract consumers. The key to the Marlboro campaign was the “craggy-faced cowboy” (Halberstam 505). It was a tremendous success, and it changed the market for filter cigarettes. The commercial began to talk about "man-sized flavor," and suggested that Marlboro was "a man 's cigarette that women like too" (Halberstam 505). This ad is "right in the heart of core meanings of smoking: masculinity, adulthood, vigor, and potency" (Halberstam 505). Pierre Martineau claimed of the advertising industry: “The difference between a top flight creative man and the hack is this ability to express powerful meanings indirectly” (Halberstam 505). Good commercials were more likely to attract people’s thinking when they bought a product. Occasionally, the commercial message was disguised or integrated into the production when a character in a drama “delivered a sales speech or a master of ceremonies announces an advertising message” (Halsey …show more content…
As the world were getting more developed day by day, people seeked for new attractive innovations. They would soon forget the old-fashioned friends they used to use. Specifically, in the 1950s, radio and newspapers, the most important means by which Americans got their information, had clearly been supplanted by televisions. Because of the advent of television in the 1950s and its growing popularity over the next two decades, soon nobody used the radios anymore. Between the 1920s and the 1950s, people gathered around the radio in the evenings as Americans watched television during the late twentieth and early twenty-first centuries (Radio). Fred Allen used to be a successful man in the radio industry with his “The Fred Allen show.” For more than a decade, Allen owned his time slot. He had been “the foremost of radio 's comics, living proof of continuity in that world. He was the rare entertainer who commanded both a mass audience and the affection of the intelligentsia" (Halberstam 181). Americans gathered around their radios laughing in Allen’s glory years. Once television appeared, the end came quickly for Allen 's popularity. However, televisions were not the only reasons that led to the end of radio era. David Halberstam commented about Allen’s failure in his book: “Allen 's mordant, dark humor had worked when America was on hard times; as he mocked the successful and

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