Effects Of Cinema In Cinema

702 Words 3 Pages
During the first cinema half of century, movie theatres were the ony place where films could be screened. Then, the birth of the televisión brought about a double commotion: cinema were not worshiped places anymore and screening movies at home became possible. The media on which you could watch them also diversified, video tapes and DVDs implied the democratization of filmic works and the disappearence of celluloid which was rapidly replaced by the digital signal.

Nowadays we can watch movies everywher, on TVs, laptops, tablets (illegal downloads, digital subscriptions…) and also undoubtedly in cinemas where facilities have been improved over the years. Despite having lost the exclusivity of film projection, movie theatres remain the reference
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During the first years, movie studios were concerned about the decline of movie tickets sales that could be induced by the rise of this new media. But nevertheless, it has been found that, still people can watch movies at home, there have been slight changes in box office numbers. The cost of going out and the preference of watching a movie from the comfort of home could be two of the principal reasons that may explain the decline attendence at cinema theatres. For this reason, Mintel, a research firm, publishes every year a report that analizes cinema consumption at home from a closer perspective. Several conclusions can be obtained from this study:

- Users do not buy, rent movies or subscribe to cinema clubs as much as they used to: The market of physical purchases and movie rentals dropped drastically over the past
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Therefore there are plenty of thematic channels that show different genres of films for everyone even if there is a trend of watching movies whose subject is closer to our culture.

But on the other hand, the constant exposure to images creates a process of habituation and saturation in the mind of the viewers: saturation prevents the audience from focussing correctly on an audiovisual product and generates eyestrain and dispersion Prevents saturation targeting, and generates a process of eyestrain and lack of concentration. The image becomes something trivial and the advent of custom screens is nearby. Nonetheless, we have to take into account that the new spectator is an active citizen. All cinema viewers constitute a social mass that has the capacity to choose the movies that it wants to consume. Even if the filmic market seems to represent a source of media manipulation, the fact that selecting a particular movie as a fruit of a personal decision moderates this

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