Have you ever been persuaded in some way by a photo that detailed something that emotionally upset or bothered you? By just using a simple, yet natural photo, a complex idea can be conveyed to your audience making it more meaningful and believable yet profoundly enough so that they will stop and pay attention to the issue, rather than just reading the text, ignoring it and walking by. The Endangered Wildlife Trust combines text and pictures to communicate a persuasive technique and inspire specific actions from their audience. The EWT wants their messages to be strong enough to affect their audiences, yet believable, so that their audiences will think about what is causing the issue and affirm to them, that they indeed can help stop these issues.
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EWT does this by drawing the audience in and guilting them for an action that they or someone else they know has done. The author wants the audience to feel some kind of responsibility toward it and encourage others to make things better. This type of persuasion will make most people feel some degree of guilt, such as “I should have disposed of that trash differently” or “I should have picked the garbage up on the beach when I walked by it.” By displaying this realistic yet crude photo of how dropping litter and not picking up other people’s litter affects our wildlife, makes the audience experience some kind of responsibility and …show more content…
The visual enforces the text and the message to the audience. In this picture, the main focus draws the audience to the internal cavity of the decayed bird. The picture is gloomy and morbid especially in the middle, where the audience can see the pieces of trash this animal has eaten. More importantly than the text, this photo sends out an even stronger message to its audience, “that we humans are to blame”, than the text alone would have conveyed. Even though the text doesn’t show where this is specifically happening, it still communicates to the audience that this is a real problem. Since the audience may not have thought about what a small piece of litter could do, this picture helps the viewer get a better idea of what is happening to innocent wildlife when they may not have thought about the consequences of littering. Without the picture, the text would only have minimum impact on the audience. This is because the picture encourages the audience to empathize and persuades them to be more aware of the situation and make those changes needed to keep this from happening to more
EWT does this by drawing the audience in and guilting them for an action that they or someone else they know has done. The author wants the audience to feel some kind of responsibility toward it and encourage others to make things better. This type of persuasion will make most people feel some degree of guilt, such as “I should have disposed of that trash differently” or “I should have picked the garbage up on the beach when I walked by it.” By displaying this realistic yet crude photo of how dropping litter and not picking up other people’s litter affects our wildlife, makes the audience experience some kind of responsibility and …show more content…
The visual enforces the text and the message to the audience. In this picture, the main focus draws the audience to the internal cavity of the decayed bird. The picture is gloomy and morbid especially in the middle, where the audience can see the pieces of trash this animal has eaten. More importantly than the text, this photo sends out an even stronger message to its audience, “that we humans are to blame”, than the text alone would have conveyed. Even though the text doesn’t show where this is specifically happening, it still communicates to the audience that this is a real problem. Since the audience may not have thought about what a small piece of litter could do, this picture helps the viewer get a better idea of what is happening to innocent wildlife when they may not have thought about the consequences of littering. Without the picture, the text would only have minimum impact on the audience. This is because the picture encourages the audience to empathize and persuades them to be more aware of the situation and make those changes needed to keep this from happening to more