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Social networks are one of the most important mass media nowadays; they facilitate communications, spread news faster, and help in cases like a missing person. Facebook is one of the most important networks; this network it is helping people to maintain contact with their loved ones, and to show support and appreciation to others by liking or sharing their pictures or comments. But how much “likes” or “sharing” a picture can help? CRS (Crisis Relief Singapore) launched a campaign called “linking isn’t helping,” this campaign provides powerful images and messages. The picture for this rhetorical analysis consist in a black and white image, where the audience can observe a young girl struggling in the middle of a flood, surrounded by a numerous amount of thumbs up. Combining a sad scenario with a positive and overused expression, CRS finds an effective way to persuade and encourage the audience to get out from behind the screen and become active and volunteer.
CRS photography two main elements have been overdramatized; this accurate picture has a strong impact on the audience. Knowing the natural reaction of a human being, CRS appeals to its audience by portraying a young girl in danger as the main element of the picture. This action drags the viewer attention to the center of the picture, where the audience can see the girl …show more content…
The image creates a feeling of guilt among the viewers. By reading “liking isn’t helping” viewers get to realize that liking or sharing a picture is not feeding the hungry or helping those in need. In addition, the thumbs around the girl illustrate the useless contribution of a like. The imaged evokes obligation as well. The creator delivers an effective message. The picture keeps yelling “help is needed” with the intention of persuading the viewer to help. Guilt and obligation impulse the audience, not only to share or like the picture, but also to take
Social networks are one of the most important mass media nowadays; they facilitate communications, spread news faster, and help in cases like a missing person. Facebook is one of the most important networks; this network it is helping people to maintain contact with their loved ones, and to show support and appreciation to others by liking or sharing their pictures or comments. But how much “likes” or “sharing” a picture can help? CRS (Crisis Relief Singapore) launched a campaign called “linking isn’t helping,” this campaign provides powerful images and messages. The picture for this rhetorical analysis consist in a black and white image, where the audience can observe a young girl struggling in the middle of a flood, surrounded by a numerous amount of thumbs up. Combining a sad scenario with a positive and overused expression, CRS finds an effective way to persuade and encourage the audience to get out from behind the screen and become active and volunteer.
CRS photography two main elements have been overdramatized; this accurate picture has a strong impact on the audience. Knowing the natural reaction of a human being, CRS appeals to its audience by portraying a young girl in danger as the main element of the picture. This action drags the viewer attention to the center of the picture, where the audience can see the girl …show more content…
The image creates a feeling of guilt among the viewers. By reading “liking isn’t helping” viewers get to realize that liking or sharing a picture is not feeding the hungry or helping those in need. In addition, the thumbs around the girl illustrate the useless contribution of a like. The imaged evokes obligation as well. The creator delivers an effective message. The picture keeps yelling “help is needed” with the intention of persuading the viewer to help. Guilt and obligation impulse the audience, not only to share or like the picture, but also to take