Public health has become a very important social issues that is faced in America, today. Life span for the future generations are decreasing and more people are dying unexpecly. Health issues such as diabetes and overweight are taking over the bodies of children and adults. These two health issues are caused by poor diet and lack of exercise, which according to researchers of Prevention Institution, by 2030 healthcare cost could range from 860 million. These statics are so outrageously high because of the introduction of “junk” food. Junk food is a traditional on- the- go snack food, that has replaced the majority of nutritional food items. Over the century, the introduction of junk food has become popular because of the marketing techniques that advertises the fatty none nutrient foods. Food advertisements are huge in America, according to Prevention I., “Nearly all (98 percent) of food advertisements viewed by children are products that are high in fat, sugar, and sodium; also low in fiber.” These food advertisements are hard to run away from and resist because they are surrounding the children’s brain. Food advertisements are found on the T.V, video games, books, magazines, and school events. The food industry is targeting children by manipulating their minds by advertising positive attitudes towards foods that can potentially cause their deaths. A death that America is trying to run from, but the food industry is making a run for the money. Psychology of the mind plays a dangerous role in business and marketing.
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Companies identify this advantage; therefore, it is easy to manipulate the consciousness of children. Companies are successful at control the brain by associating messages that create a positive feeling with the product being advertised. One marketing research illustrated the reason a positive attitude is critical between food and children because the primary connection and lure to a brand is made on an emotional level. When a choice is made on an item to eat, a child will most likely choose the item they can affiliate towards a strong emotional connection or memory. The food industry enables this emotional channeling by broadcasting millions of food commercial daily. According to Jennifer L. Harris, food industry spends more than $1.6 billion per year in child- like a teen advertisement to advertise their products and spend more than $5 billion every day. In scholarly article, “The Effects of television Advertisements for Junk Food, a study was conducted in Australia, revealed that the frequent TV use from children, will cause an adjustment to positive attitude on junk food. This research observed on 919 middle school children, which exposed that on average a child view more than ten food ads on television every day and these advertisements represent 30% of all paid TV commercials watched by children. Television isn’t the solitary way companies reach the minds of children; its publicized on the web, social media, packages, build boards, and school events. All these food ads are persuading the young children into high levels of calories, sugar, sodium, and fat intakes. Sadly, this new diet is contiguous to the mind of children, which is triggering an unhealthy culture for the generation, which is the reason schools has decided to fight back against the unhealthy food acceptance. This fight all started, when the State of Maine created a statewide law banning junk food and beverage in all schools. Michele Polasket, an associate professor of public health at the University of New England, decided to do a research in this state to understand by this state was taking this step against the food industry. During his research, his findings were, at least 90 percent of the Maine high schools had promotions in the hallways, at sport events, the yearbooks, morning announcements, and even in the café (Polacsek). Due to the high percentage of ads in the school environment the school official believed that junk food has caused a public health issue to the students. Although the school system is an abundant region to start an awareness for unhealthy foods, the public is not the only aspect that can try to save the life span for the new generations. According to, Dr. Harris, seventeen food and beverage companies in the U.S.A participates in the children’s Food and Beverage Advertisement Initiative and have pledged to improve their advertising towards
Companies identify this advantage; therefore, it is easy to manipulate the consciousness of children. Companies are successful at control the brain by associating messages that create a positive feeling with the product being advertised. One marketing research illustrated the reason a positive attitude is critical between food and children because the primary connection and lure to a brand is made on an emotional level. When a choice is made on an item to eat, a child will most likely choose the item they can affiliate towards a strong emotional connection or memory. The food industry enables this emotional channeling by broadcasting millions of food commercial daily. According to Jennifer L. Harris, food industry spends more than $1.6 billion per year in child- like a teen advertisement to advertise their products and spend more than $5 billion every day. In scholarly article, “The Effects of television Advertisements for Junk Food, a study was conducted in Australia, revealed that the frequent TV use from children, will cause an adjustment to positive attitude on junk food. This research observed on 919 middle school children, which exposed that on average a child view more than ten food ads on television every day and these advertisements represent 30% of all paid TV commercials watched by children. Television isn’t the solitary way companies reach the minds of children; its publicized on the web, social media, packages, build boards, and school events. All these food ads are persuading the young children into high levels of calories, sugar, sodium, and fat intakes. Sadly, this new diet is contiguous to the mind of children, which is triggering an unhealthy culture for the generation, which is the reason schools has decided to fight back against the unhealthy food acceptance. This fight all started, when the State of Maine created a statewide law banning junk food and beverage in all schools. Michele Polasket, an associate professor of public health at the University of New England, decided to do a research in this state to understand by this state was taking this step against the food industry. During his research, his findings were, at least 90 percent of the Maine high schools had promotions in the hallways, at sport events, the yearbooks, morning announcements, and even in the café (Polacsek). Due to the high percentage of ads in the school environment the school official believed that junk food has caused a public health issue to the students. Although the school system is an abundant region to start an awareness for unhealthy foods, the public is not the only aspect that can try to save the life span for the new generations. According to, Dr. Harris, seventeen food and beverage companies in the U.S.A participates in the children’s Food and Beverage Advertisement Initiative and have pledged to improve their advertising towards