Public health has become a very important social issues that is faced in America, today. Life span for the future generations are decreasing and more people are dying unexpecly. Health issues such as diabetes and overweight are taking over the bodies of children and adults. These two health issues are caused by poor diet and lack of exercise, which according to researchers of Prevention Institution, by 2030 healthcare cost could range from 860 million. These statics are so outrageously high because of the introduction of “junk” food. Junk food is a traditional on- the- go snack food, that has replaced the majority of nutritional food items. Over the century, the introduction of junk food has become popular because of the marketing techniques
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Companies identify this advantage; therefore, it is easy to manipulate the consciousness of children. Companies are successful at control the brain by associating messages that create a positive feeling with the product being advertised. One marketing research illustrated the reason a positive attitude is critical between food and children because the primary connection and lure to a brand is made on an emotional level. When a choice is made on an item to eat, a child will most likely choose the item they can affiliate towards a strong emotional connection or memory. The food industry enables this emotional channeling by broadcasting millions of food commercial daily. According to Jennifer L. Harris, food industry spends more than $1.6 billion per year in child- like a teen advertisement to advertise their products and spend more than $5 billion every day. In scholarly article, “The Effects of television Advertisements for Junk Food, a study was conducted in Australia, revealed that the frequent TV use from children, will cause an adjustment to positive attitude on junk food. This research observed on 919 middle school children, which exposed that on average a child view more than ten food ads on television every day and these advertisements represent 30% of all paid TV commercials watched by children. Television isn’t the solitary way companies reach the minds of children; its publicized on the web, social media, packages, build boards, and school events. All these food ads are persuading the young children into high levels of calories, sugar, sodium, and fat
Companies identify this advantage; therefore, it is easy to manipulate the consciousness of children. Companies are successful at control the brain by associating messages that create a positive feeling with the product being advertised. One marketing research illustrated the reason a positive attitude is critical between food and children because the primary connection and lure to a brand is made on an emotional level. When a choice is made on an item to eat, a child will most likely choose the item they can affiliate towards a strong emotional connection or memory. The food industry enables this emotional channeling by broadcasting millions of food commercial daily. According to Jennifer L. Harris, food industry spends more than $1.6 billion per year in child- like a teen advertisement to advertise their products and spend more than $5 billion every day. In scholarly article, “The Effects of television Advertisements for Junk Food, a study was conducted in Australia, revealed that the frequent TV use from children, will cause an adjustment to positive attitude on junk food. This research observed on 919 middle school children, which exposed that on average a child view more than ten food ads on television every day and these advertisements represent 30% of all paid TV commercials watched by children. Television isn’t the solitary way companies reach the minds of children; its publicized on the web, social media, packages, build boards, and school events. All these food ads are persuading the young children into high levels of calories, sugar, sodium, and fat