Dwell Magazine Case Study

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History
Dwell is an American based magazine that is dedicated to modern architecture and design of homes. Launched in October 2000 by founder Lara Hedberg Deam, Dwell has since been published in numerous domestic and international titles, from Condé Nast Traveler, Los Angeles Magazine, Urbis, Vogue Living and Elle Décor UK (Wiki 2015). Dwell describes itself as being somewhere between an architecture trade publication and a consumer shelter magazine, pulling successfully from both of these audiences to form its current readership base of 325,000. With a vast array of the magazine’s content found across the company’s entire platform extending from print and digital to live events, e-commerce, research and other ancillary products (Gallow 2011)
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While many design magazines are geared toward professional designers who work with high-budget clients, Dwell magazine is an interior design publication for people of all budgets and lifestyles. With a focus on modern styling, Dwell keeps up with current trends to help anyone satisfy their inner designer.
Each issue of Dwell magazine is also themed, covering a different topic every month. One month might offer the reader suggestions on efficient space planning, while the next month could focus on how to create a classical-inspired theme with a modern twist. The magazine also provides a marketplace section used for referencing specific pieces in the issue that may be of interest to the reader.
In addition to the magazine Dwell engages the community and promotes design on its website, design network, through a line of prefab homes, and at its annual Dwell on Design show in LA (Dwell
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Dwell Media also publishes three special interest publications annually. The current subscription is priced at $19.95 a year or $31.95 for two years. Single copies may also be purchased. Dwell membership options cater internationally from hard copy to digital formats in a variety of ways. Currently there are over 1 million reads of Dwell Magazine, 1.8 million unique visitors monthly through Dwell Digital globally and 35,000 consumers and trade professionals to accessing Dwell through Dwell On Design and Dwell Home Tours (Dwell

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