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    non-profit publication, Adbusters Magazine, seeks to shift cultural values, by using their design influence to sell ideas, rather than products. Embedded in social activism, the publication feels corporations are at fault for corrupting social environments, and aim to alleviate their efforts through a political process called “culture jamming.” By harnessing the power of their design skills for the benefit of humanity, Adbusters creates billboards, TV spots and advertisements targeted at fulfilling a greater social purpose. An example of their work, was when Adbusters hired typographer Jonathan Barnbrook to create a billboard for display outside an American Institute of Graphic Arts (AIGA) conference held in Las Vegas. The…

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    Dwell Magazine Case Study

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    Dwell is an American based magazine that is dedicated to modern architecture and design of homes. Launched in October 2000 by founder Lara Hedberg Deam, Dwell has since been published in numerous domestic and international titles, from Condé Nast Traveler, Los Angeles Magazine, Urbis, Vogue Living and Elle Décor UK (Wiki 2015). Dwell describes itself as being somewhere between an architecture trade publication and a consumer shelter magazine, pulling successfully from both of these audiences to…

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    Nowadays advertising actually is not a foreign matter to everybody in this modern life. We can see advertising everywhere around us from newspaper, radio, television to YouTube, or maybe on social media like Facebook, and Instagram. Advertising is an audio or visual form of showcasing correspondence that utilizes a transparently supported, and promote or sell a product, service or idea. For example, about the beauty standards, many magazines everyday produce images of impossible beauty; for this…

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    in both languages. For some reason, people liked it! I, on the other hand, was not sure why, nor whether it was something I wanted to pursue. However, one summer I went with my family to Orlando Florida, and around then it was the first time I laid eye on American fashion magazines: Vogue and In Style. I was totally charmed in pursuing all there is to pursuit, it took me 3 to 4 hours to finish reading that first one, and still to this day I take at least two hours to finish a magazine because I…

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    To make an image be perfect or stand out in the crowd, a bit of photo manipulation needs to occur. Many people do not realize how significantly advertisements have changed the original image to sell their product. Glamour, a fashion magazine, conducted a survey about their readers’ opinions about advertisements with photoshopped images (Seigal 29). There were 1000 women who answered the survey. When the data was collected, the process of editing small areas of flawed skin, flyaway hair, and…

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    From 2011-2013, Seventeen Magazine, a popular teen/young adult magazine featured a host of popular female celebrities such as: Kendall and Kylie Jenner, Shaileene Woodley, Ariana Grande, as well as many other ABC family stars were featured wearing shirts with the word delete sprawled across them. The meaning behind these shirts and the whole campaign in general was to help spread awareness of cyberbullying as well as help combat it. The question I pose is, how affective/successful was this…

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    Out Magazine Ads

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    Every magazine has its own target audience. Out magazine, founded in 1992, is aimed towards the LGBT+ community. Like all magazines Out has a variety of advertisements featured in its pages, ranging from travel ads to leisure products (such as alcoholic beverages). However, unlike many magazines, Out advertises medication for a very specific virus – HIV. The deadly virus first became apparent in the United States in the 1980s among gay males and has since been prominent in the LGBT+ circles.…

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    publications are deemed or dismissed as household names faster than ever. Paper Magazine, a relatively unknown magazine, niche at best put Kim Kardashian on the cover of its November 2014 issue. Kardashian, a cult product of 21st century’s obsession with fame and wealth, became a goddess whose buttocks held a champagne glass in front of the lens of famed photographer Jean-Paul Goude. Another cover saw Kardashian showcasing her bare buttocks, which are coming out of a fabric that resembles a…

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    Women's Magazine Analysis

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    fixes actually work for woman. What are these magazines selling to the women of america? Women 's magazines sell the women of an america dreams. I studied a few women 's magazines Woman’s World, SHAPE, and First for Women. One of the magazines I read was First for Women one thing i noticed when i first picked up the magazine is the massive quick fix weight loss ads on the cover. Its draws a lot of attention from the readers since a lot of women are very self conscious about their health to pick…

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    Gla 610 Assignment 4

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    GLA 610 / Module 4 Assignment 4.1-Traditional Media Fall 2015 Dan Liu HOW THE NEW YORKER MAKES PROFIT Circulation and Subscriptions Classified Advertising When you go to the newsstand and buy your favorite magazine, the profit from that sale makes money for the magazine. However, there is very little profit in this type of sale, called single copy sale, once you factor in the price it costs to make the magazine, the cost to transport it to the newsstand and the commission the magazine company…

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