Dubai Tourism And Commerce Marketing Essay

1899 Words Dec 14th, 2016 8 Pages
another great year for Dubai. According to Dubai Tourism and Commerce Marketing (DTCM) , Dubai aims to become the number 1 tourism destination for Asian visitors, and recently according to Arabian Business, India has become Dubai’s top tourist source for the first time, with more than 1.6 million visitors in 2015. Saudi Arabia followed with 1.54 million visitors. Their aim is now to promote their tourism to European countries and to America. That’s when Emirates urges and benefits the country
As a matter of fact Emirates is there to represent Dubai beauty and efficiency, passenger are shown in-flight advertisement of the tourism provided in the country including shopping Mall but certainly can be improved with more of their recent developments and activities. Shortly after the announcement of 2020 expo event, emirates waved and opportunity to promote a vision to their tourism strategies to help Dubai’s goal of 20 million by the 2020. The government has set aside 17 billion budget for new developments to accommodate the upcoming forecast. The investment will spread over different classes covering roads, railways, public building. In addition, Brikstats Consulting (2016) affirms that Expo 2020 Dubai and Emirates Airline are exploring opportunities on the site in the post-event phase, as part of securing a lasting cultural, and economic legacy for the Expo. The site is located in Dubai South, close to the Al Maktoum International Airport, where Emirates will move its…

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