Drug Driving Case Study
Drug driving is the fact that drivers control their vehicle under influence of drugs (Transport Accident Commission (TAC), 2015). According to DrugInfo’s report (2010), drugs can lessen driver’s driving skills. For example, the effects of using cannabis involve weak psychomotor skills, long reaction time required when there is a problem, ability to stay in one traffic lane when moving and maintain speed, reduced visual functions, and attention (DrugInfo, 2010).
At the end of 2004, a survey research about self-reported behaviors and attitude toward drug driving indicated that (McIntyre, Cockfield, & Nieuwesteeg, 2011):
• About 70 percent of respondents had drug several times in the last six months.
• Marijuana, ecstasy …show more content…
• The percentage of illicit drugs users were higher in urban areas than in rural areas, among males than females.
It is revealed that 37 percent of drivers and motorcyclists killed had drugsbetween 2000 and 2004. Especially, 21 percent of dead drivers and motorcyclists were positive to THC in 2012 (TAC, 2015).
In this paper the campaign Double Bus by TAC - a campaign encourages people not to drive after having drugs - will be analyzed.
2. Objective of the campaign Double Bus
The Double Bus campaign was launched to increase awareness of drug usage in road trauma, particularly young male who is considered the main drug users, with support from health experts and the community. As a result of that, drivers and riders were educated about the effects and risks of drug driving (Road Safety Australia, 2014).
3. Target audience
Target audience of the Double Bus campaign is drivers from 18 to 35 years old who are the main consumers of drugs (McIntyre et al., 2011).
The difference in age groups among drug drivers is indicated in the following chart (University of Queensland, …show more content…
It is convinced that though drug addiction does not turn nonviolent criminals into violent criminals, active addiction makes the frequency of criminal activity rise (Nordstrom & Dackis, 2011). The Australian Institute of Health and Welfare conducted National Drug Strategy Household Survey in 2007 about drug-related victimization and illegal activities after using drugs. In terms of drug-related victimization, 11 percent of respondents were verbally abused, compared to two percent were physically abused. In terms of self-reported involvement, only one percent admitted to verbally abuse someone and 0.3 percent physically abused someone, 0.6 percent reported to cause a public disturbance and 0.4 percent damaged property (Australian Institute of Criminology, 2008).
The final insight is to keep balance of Australian population. According to Australian Bureau of Statistics (2006), the number of drug-induced deaths in women between 1991 and 2001 went down. In contrast, the figures of men went up, 15-24 years old group increased 6.3 percent, 25-34 years old group increased 11.3 percent. This trend does not change difference between gender in population, but it also makes the population older.
The combination of these insights - lessening government 's expense, declining the number of crimes, and keeping population grow - encourages Australian government to conduct the Double Bus campaign.
5. Double Bus campaign solves drug