Dove Real Beauty Rhetorical Analysis

Improved Essays
From a young age, girls learn about beauty. They watch their mom’s getting ready, they play with their ‘perfect’ Barbie dolls, and they get a preconception that beauty is the act of being beautiful. No one ever has to tell them ‘beauty is this’ or ‘you are beautiful if you look like this’ but that is the preconceived notion that girls get when they notice the same features considered as beautiful. Here, is where society falls short in the teaching of young girls to love themselves. People conform to society's standard of beauty because they believe only one exists and it can be acquired if not already obtained. The choices that people make in their style and appearance are principal in the expression of ‘real beauty’. Humans thrive off of …show more content…
For example, Dove has created “Dove Real Beauty”, a campaign to advertise the ideology that beauty comes in all shapes and sizes; its slogan: You are more beautiful than you think. Source G comments on Dove’s campaign stating that “every girl deserves to feel beautiful just the way she is” (Source G). While Dove’s campaign is meant to be uplifting for people who need the simple, reassuring reminder, Source G’s author, Virginia Postrel, criticizes the company with “Dove is peddling the crowd-pleasing notions that beauty is a media creation, that recognizing plural forms of beauty is the same as declaring every woman beautiful, and that self-esteem means ignoring imperfections” (Source G). She urges that real beauty shouldn’t be about ignoring imperfections but building the inner-confidence in oneself to consider oneself beautiful, flaws and all. She supports her claim with the statistic of “only two percent of women describe themselves as beautiful. … Dove’s survey [doesn’t] ask women if they think they’re unattractive or ugly, so it’s hard to differentiate between knowing you have flaws, believing you’re acceptably but unimpressively plain, and feeling worthlessly hideous” (Source G). Postrel is implying that while the message Dove is attempting to send is a good one, the data they collect and their credibility is weak and somewhat twisted. Found on

Related Documents

  • Improved Essays

    Rhetorical Analysis Paper At your petition, I have read and reviewed the article “Never Just Pictures” by Susan Bordo, to consider whether it would be fit to use it in The Shorthorn or not. After much thought and analysis I strongly suggest that it should be published in the The Shorthorn. Although the article is outdated and a bit rusty, it is still extremely relevant to the The Shorthorn audience. The author gives firm evidences by using the three rhetorical appeals, logos, ethos, and pathos.…

    • 1220 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Marketers, those who are in charge of a company’s advertisement, have to appeal to the largest group of people that they can for it to be truly successful (Source F). To do this, they attempt to create a commonplace among viewers such as Dove’s, “Camera Shy” campaign which focused on insecurity. Though this commercial focused primarily on women, it focused on women of different ages and ethnicities and only focused on women to lift this group up and fight society's pressure on women to be conscious about their body. Positive messages like this can have a long lasting impact on many, especially young adults. In “Advertising: Information or Manipulation?”…

    • 575 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Beauty is highly subjective. What might seem magnificent to one's eye, may be unpleasing to a different individual. How one sees himself/herself is a key factor to how they live their life in many cases. This theme shows through in many stories throughout chapter 5 in Legacies by Jan Zlotnik Schmidt and Lynne Crockett, including “The Beauty Treatment” by Stacey Richter and “The Story of My Body” by Judith Ortiz Cofer. Both stories are based on adolescent girls and their appearances.…

    • 633 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Beauty matters. Well, at least for some. From the clothes you choose to wear (and the ones you don’t) to the items you own, everything surrounding you changes how people perceive you, even things completely out of someone’s control. Pressures to adhere to societal norms can cause long-term harm for certain people, but others can take this concept in stride. Due to different upbringings, along with different environmental influences, it allows for a range of perspectives.…

    • 1601 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    They search for acceptance through physical beauty but authentic beauty springs forth from…

    • 503 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    It has been defined in many different ways by different people. It has had different viewpoints and opinions throughout cultures and throughout time. Will we ever get the answer to, what is true beauty? I believe that our images of beauty obscure its true character. We’ve been eclipsed by the amazement of cosmetic surgery and the standards of beauty presently.…

    • 1130 Words
    • 5 Pages
    Great Essays
  • Superior Essays

    Beauty In The 1920s Essay

    • 2063 Words
    • 9 Pages

    By definition of middle schoolers, to be beautiful means that someone is physically attractive and enticing, but it also means that a person is content with who they are. For the past one hundred years, beauty trends and icons have changed drastically through each decade. Whether it was Hollywood’s Golden Age or the Roaring 20s, something new was thought of as beautiful at the height of each and every decade. In some decades it was desirable to have an hourglass figure, while in other decades it was desirable to have a boy like figure. The two are polar opposites, but they were each what women aspired to look like at some time throughout history.…

    • 2063 Words
    • 9 Pages
    Superior Essays
  • Improved Essays

    In magazines aimed at the general population, including Sports Illustrated and Vanity Fair, women are oversexualized with provocative slogans, little to no clothing, and electronically edited photos. This creates an apparent distinction between what the media reinforces as the ideal woman and what women really look like. Here, a phenomenon called the feminine beauty ideal arises. The feminine beauty ideal is "the socially constructed notion that physical attractiveness is one of women 's most important assets, and something all women should strive to achieve and maintain." (Spade 3)…

    • 932 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Unrealistic Barbie Doll

    • 1659 Words
    • 7 Pages

    Instead of being confident and happy with the way they are and what they see in the mirror, they are told to equate happiness with what is perceived as the value of a woman in society, the image of a superficial, unrealistic Barbie Doll. Even today, one must feel that society still tries to force sexual stereotypical insecurities within women to have a disease like obsession with how a woman should appear in society comparable to a doll and ignore the image in the mirror of which can eventually lead to their own self demise. For decades society has always had a firm grip over an individual’s life, a controlling vice on the young and how they grow but especially the women. Today’s society tells women how to eat and dress through advertisement…

    • 1659 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    We are growing up in a time period where young people are being constantly bombarded by images of ‘perfection’ and ‘attractiveness’ which no human being can actually achieve but can make individuals believe that this unrealistic physical image is attainable and considered ‘beautiful’. Over many years, popular media culture such as fashion magazines, movies, television, and commercial advertisement, have fashioned a portrayal of ‘beauty’ in our heads which has been decisively embedded in our way of thinking like a subtle form of brainwashing. All that negative influence and social pressure from popular means can lead to a negative body…

    • 506 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Introduction There have been different discussions concerning the beauty culture that have been discussed by different individuals over time. In this, different scholars have tried to study more about beauty to make readers and other beauty enthusiasts to get the right knowledge and facts about beauty as they engage in different activities that might alter what they may define as being beauty to them. One of the scholars who have put their efforts in helping people to understand the culture of beauty is Carla Rice through her article that she gave the title “Through the mirror of beauty culture”. In this article, Rice tries to make the reader understand different aspects of the beauty culture by making an in depth analysis of what different…

    • 1777 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Body Image Research Paper

    • 827 Words
    • 4 Pages

    But, if looks don’t matter, why do 80% of girls wake up every morning feeling worthless because they are dissatisfied with their bodies (Ross, Carolyn Coker)? Why do girls starve themselves, hurt themselves, and judge themselves when a boy tells her she isn’t pretty? If looks don’t matter, why do most of the girls at this school cake their face with the finest makeup to conceal every blemish? You may say looks don’t matter. You may say girls have it easy.…

    • 827 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    The emotional strength daughters receive from their mothers, help prevent them from conforming to the harsh, often critical Western culture. But as for many cases, beauty is taught by example. The mother has the ability to empower her daughter just by the model she portrays. If mothers start to discourage things such as make up or plastic surgery, young women will be forced to seek beauty in themselves rather that trying to obtain it. Daughters should learn from their mothers how beauty is less often portrayed by appearance, and that society’s opinion doesn’t define who they are.…

    • 1457 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    The Negative Effects of Barbie Dolls on Body Image: “As a child most girls played with Barbie dolls and if they had not, their views of what is considered beautiful and acceptable for women would be different, as well as how they felt about body image” (Ive, Dittmar, Halliwell 283). Childhood is the period of time where girls start to build their basic belief system that they will carry into their adulthood. Most young girls, especially in the United States, are given toys that portray the “perfect way” a girl should look. One of the most common examples is the Barbie doll. The Barbie doll image engraves a belief system in these girls’ forms a young age.…

    • 1020 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The saying “Beauty is in the eye of the beholder” expresses the subjective views people have on what is beautiful and what is not. What some may see as beautiful may not be agreeable with others. When it comes to women, they come in all diverse sizes, shapes, and colors that are all beautiful in their own way. In America, it is common to see women being advertised for beauty products. However, the main concern lies in the fact they are subjects of the “ideal beauty standard.”…

    • 786 Words
    • 4 Pages
    Improved Essays