Dove Real Beauty Rhetorical Analysis

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From a young age, girls learn about beauty. They watch their mom’s getting ready, they play with their ‘perfect’ Barbie dolls, and they get a preconception that beauty is the act of being beautiful. No one ever has to tell them ‘beauty is this’ or ‘you are beautiful if you look like this’ but that is the preconceived notion that girls get when they notice the same features considered as beautiful. Here, is where society falls short in the teaching of young girls to love themselves. People conform to society's standard of beauty because they believe only one exists and it can be acquired if not already obtained. The choices that people make in their style and appearance are principal in the expression of ‘real beauty’. Humans thrive off of …show more content…
For example, Dove has created “Dove Real Beauty”, a campaign to advertise the ideology that beauty comes in all shapes and sizes; its slogan: You are more beautiful than you think. Source G comments on Dove’s campaign stating that “every girl deserves to feel beautiful just the way she is” (Source G). While Dove’s campaign is meant to be uplifting for people who need the simple, reassuring reminder, Source G’s author, Virginia Postrel, criticizes the company with “Dove is peddling the crowd-pleasing notions that beauty is a media creation, that recognizing plural forms of beauty is the same as declaring every woman beautiful, and that self-esteem means ignoring imperfections” (Source G). She urges that real beauty shouldn’t be about ignoring imperfections but building the inner-confidence in oneself to consider oneself beautiful, flaws and all. She supports her claim with the statistic of “only two percent of women describe themselves as beautiful. … Dove’s survey [doesn’t] ask women if they think they’re unattractive or ugly, so it’s hard to differentiate between knowing you have flaws, believing you’re acceptably but unimpressively plain, and feeling worthlessly hideous” (Source G). Postrel is implying that while the message Dove is attempting to send is a good one, the data they collect and their credibility is weak and somewhat twisted. Found on

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