According to Wyatt (2010), cognitive dissonance is the result of conflict between expectations, values, beliefs or attitude and behaviors or actual results. Based on the case, Jackie has strong beliefs in recycling and she dedicates to it as part of her career. She struggles and contemplates her future with the company and well-paid job when she uncovers Dorf Car Factory has sold several factory shipments of waste material to another company who does not properly dispose of them. The actions taken by Dorf Car Factory is totally against Jackie’s personal value, belief and expectation, which caused Jackie’s cognitive dissonance.
