Does Advertising Affect Self-Image Essay

1112 Words Apr 12th, 2011 5 Pages
According to a writer from the Media Awareness Network, marketers are held responsible for "systematically creating anxiety, promoting envy, and fostering feelings of inadequacy and insecurity to sell us their products." While these marketers believe that advertising only "mirrors society's values" and alerts them to new products and bargains, they are either oblivious to their detrimental effects on society, specifically the teenage and female markets, or are ignorant to the truth. The Media Awareness Network evaluates the self-perceptions we gain from advertising whether it be false or strictly informational and the subliminal messaging we receive from these manipulators. The Media Awareness Network asserts that because …show more content…
These inaccurate portrayals are devastating to our generation. "80% of 10-year-old girls report having dieted and eight million American women suffer from anorexia or bulimia, two potentially life-threatening eating disorders." The sadness part of this is that these "beautiful" women in advertisements are not only rare- they're not real. Makeup artists, photographers, and photographic retouchers are hired as illustrators of the perfect illusion. The models photographed and pictured in advertisements are retouched- The models are not even perfect. An article on the comparison between body image and advertising reveals some shocking facts. According to the article, "The average woman sees 400 to 600 advertisements per day, and by the time she is 17 years old, she has received over 250,000 commercial messages through the media." This statistic is such a true testament to accessibility of the media, and the conscious flooding of advertisers. The statistics become even more and more shocking. “One study of Saturday morning toy commercials found that 50% of commercials aimed at girls spoke about physical attractiveness, while none of the commercials aimed at boys referred to appearance. Other studies found 50% of advertisements in teen girl magazines and 56% of television commercials aimed at female viewers used beauty as a product appeal.”

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