Deodorant Case Study

3157 Words 13 Pages
Register to read the introduction… The first ad, "X - a ride" action hero save beauties - which analyzes the success of the X -Men brand needs secret of the young man - the rig is cast and context "west" to make a deep impression on the public (to be released this clip for 45 consecutive days and nights on primetime television Vietnam). Following the success which in turn launched the "X - mission" ad, “X - Rescue" and "Agent X" with the implementation of the Hollywood actor. As a corollary, X -Men will take steps to improve market share, and achieve market leadership position, and the position of the market leader throughout …show more content…
Besides, the demand for advertising on other web sites using eye-catching and impressive banner. - Press and Journal: Journal of beauty, men's magazine, happy family magazine, business journal, the journal of the national airline in Vietnam. ϖ Propaganda: With two brief messages to resonate in public opinion. The first message: "if the injured husband, for him to use deodorant own" comes from the buying habits of Vietnam consumables such as shampoo, toothpaste... because most women choose and decide for her husband. Subjects receiving information here is women with information content properly look into the psychology of women Vietnam resourceful, commercial law and public opinion will be good for consumers. The second message: "If a man, use deodorant own" will stimulate the desire of the husband is satisfied. So, this is the best time for this campaign. ϖ Public Relations: + Contest "Scripting" for the full length movie of his + Contest "marketing director Monday". + Sponsor broadcast TV episodes + Film financing program on VTV + Sponsored Oscar …show more content…
For example: If you remove the product from Arimount few or no words, the market can fluctuate for reasons not considered in terms of management. The company's market share relative to the general market: it is the ratio of revenue % of company revenue over the entire area. The company's market share compared with segments that it serves: % ratio between the company's revenue compared to total sales of this segment. Relative market share, which is the ratio of sales compared to the strongest competitors of the company. c) Analysis of marketing costs versus sales: The plan also includes checking in consideration of marketing costs versus sales to ensure that companies do not spend too much in order to achieve their sales goals. The percentage of marketing costs on sales 30 % and the company is included in the cost of the

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