According to Small, Yasin, and Alavi (2011) and Oakland (2011a), TQM is a customer-driven management strategy starting with top management commitment that involves all levels of workers within the organization, promoting a quality focus at all levels of the organization. Quality management creates customer satisfaction and long-term success for the organization, where communication, strategies, and timelines are key between employees. Deming’s 14 Points of Quality Management are as follow:
1. Create constancy of purpose for improving products and