Definition Of Social Marketing Assignment Essay
The Following Questions Completed:
1. Define Social Marketing -- Give the best definition from the video (5 pts)
First of all, Social Marking is defined by Kotler and Zaltman in 1971, it is the design, implementation, and control of program calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research.
Secondly, a more recent definitions include Andreason (1994), to link to an origin in commercial marketing is the focus is social good. This is an application of marketing concepts and techniques to exchanges that result in the achievement of socially desirable aims. In other words, its objectives is to benefit society as a society as a whole. Last of all, a good example of a definition which clearly links to social marketing to behavioral change is that Social marketing involves the adaptation and adoption of commercial marketing activities, institutions and processes as a means to induce behavioral change to achieve a social goal.
Social Marketing is not social media, social networking, nor advertising, although a social marketer may use these in any combination of these things. Porter’s generic strategies of 1980 are the best tools a marketer has to work with when they have to focus on the consumer, create value, and use segmentation to achieve a competitive advantage.
2. List the three major social marketing topics discussed in the…