Social Marketing Assignment
The Following Questions Completed:
1. Define Social Marketing -- Give the best definition from the video (5 pts)
First of all, Social Marking is defined by Kotler and Zaltman in 1971, it is the design, implementation, and control of program calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research.
Secondly, a more recent definitions include Andreason (1994), to link to an origin in commercial marketing is the focus is social good. This is an application of marketing concepts and techniques to exchanges that result in the achievement of socially desirable aims. In other words, its objectives is to benefit …show more content…
The reason these five are needed to be successful is that from a societal point of view, marketing provides the link between a society 's material requirements and its economic patterns of response. These patterns are techniques include in choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product 's value to the customer. When marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships, then marketing can be considered a marriage of art and applied science that makes use of information …show more content…
5. Please explain your opinion of the value of social marketing in society today. Be very specific (10 pts)
Marketing refers to the process through which businesses and organizations promote themselves and their products by communication with potential customers. Marketing includes all types of advertising, ranging from websites and television commercials to print and outdoor advertising. Businesses spend huge sums of money on marketing to improve their sales, but marketing also benefits society as a whole in several key way:
Informing consumers is one of the ways in which marketing benefits society is by informing and educating consumers. Marketing often has a persuasive intent, but it generally begins when a company identifies a customer need and seeks to explain how its products or services meet that
The Following Questions Completed:
1. Define Social Marketing -- Give the best definition from the video (5 pts)
First of all, Social Marking is defined by Kotler and Zaltman in 1971, it is the design, implementation, and control of program calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research.
Secondly, a more recent definitions include Andreason (1994), to link to an origin in commercial marketing is the focus is social good. This is an application of marketing concepts and techniques to exchanges that result in the achievement of socially desirable aims. In other words, its objectives is to benefit …show more content…
The reason these five are needed to be successful is that from a societal point of view, marketing provides the link between a society 's material requirements and its economic patterns of response. These patterns are techniques include in choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product 's value to the customer. When marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships, then marketing can be considered a marriage of art and applied science that makes use of information …show more content…
5. Please explain your opinion of the value of social marketing in society today. Be very specific (10 pts)
Marketing refers to the process through which businesses and organizations promote themselves and their products by communication with potential customers. Marketing includes all types of advertising, ranging from websites and television commercials to print and outdoor advertising. Businesses spend huge sums of money on marketing to improve their sales, but marketing also benefits society as a whole in several key way:
Informing consumers is one of the ways in which marketing benefits society is by informing and educating consumers. Marketing often has a persuasive intent, but it generally begins when a company identifies a customer need and seeks to explain how its products or services meet that