By: Nicola Stella Fihrer
Introduction
Marketing is the management of a business that identifies, anticipates and satisfies its consumers. The core of marketing is in fact the consumer. The aim of marketing is to get the product of service from the producer to the consumer. It is about understanding the wants and needs of your consumers. The business will asses all market factors and developments that make an impact. The businesses goal is to maximize their share in the market
The 7 P’s of marketing
• these key issues can determine the success of marketing. They are broken down into,
• The products that are being produced or created.
• The pricing of goods.
• The placement of your stores.
• The people you are dealing in other words your target market and consumers.
• The promotion of sales. how will you …show more content…
• This can be done by having a neat and well decorated office. For example if it is a financial service the business needs to have a formal office showing that everything is out together and organized.
Conclusion
¥ A recommendation for the Mr Price Group is to create Loyalty Cards. These cards will be used in all stores under the groups umbrella. They will offer special discounts and promotions. If you have this card you will further be put on their system where you are notified first of new shipments and all sales. Finally this will improve customer loyalty and boost sales increasing the company’s profit.
¥ Mr Price Group to be successful in their marketing they must anticipate, plan and execute strategies to meet the constantly changing environment and all its factors. Marketing as a whole is about the product from the producer until the consumers, Mr Price has to examine all factors through the use of the 7 P’s in order to