The 7 P's Of Marketing By Nicola Stella Fihrer

Great Essays
Marketing
By: Nicola Stella Fihrer

Introduction
Marketing is the management of a business that identifies, anticipates and satisfies its consumers. The core of marketing is in fact the consumer. The aim of marketing is to get the product of service from the producer to the consumer. It is about understanding the wants and needs of your consumers. The business will asses all market factors and developments that make an impact. The businesses goal is to maximize their share in the market

The 7 P’s of marketing
• these key issues can determine the success of marketing. They are broken down into,
• The products that are being produced or created.
• The pricing of goods.
• The placement of your stores.
• The people you are dealing in other words your target market and consumers.
• The promotion of sales. how will you
…show more content…
• This can be done by having a neat and well decorated office. For example if it is a financial service the business needs to have a formal office showing that everything is out together and organized.

Conclusion

¥ A recommendation for the Mr Price Group is to create Loyalty Cards. These cards will be used in all stores under the groups umbrella. They will offer special discounts and promotions. If you have this card you will further be put on their system where you are notified first of new shipments and all sales. Finally this will improve customer loyalty and boost sales increasing the company’s profit.
¥ Mr Price Group to be successful in their marketing they must anticipate, plan and execute strategies to meet the constantly changing environment and all its factors. Marketing as a whole is about the product from the producer until the consumers, Mr Price has to examine all factors through the use of the 7 P’s in order to

Related Documents

  • Decent Essays

    HIPPAA privacy regulations prevent marketeers from using patient health information without patients written authorization to disclose their information for marketing or other purposes. The communication of healthcare goods and services are not under the same HIPPAA regulations. Marketing is about communication about a product or service that encourages people to purchase a certain product or service. The selling of patient lists that includes confidential patient information would fall under HIPPAA regulations. In some cases patient lists may be sold to other entities for further marketing of other products is acceptable just as long as no patient information is released.…

    • 222 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    P1 Unit 4 Business

    • 474 Words
    • 2 Pages

    The marketing audit is a first step in building a marketing plan. It allows the opportunity analyse internal and external influences on the company and identify its current position as well as potential future changes that will impact on the organisation. Marketing audit may highlight particular areas that required attention during business development. In order to get full picture, there are three sections that need to be take into consideration during marketing audit. Macro environment (appendix 1) is an overview of the factors that cannot be directly controlled by management actions.…

    • 474 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Credibility Statement: The reason I chose this topic is because I am majoring in business marketing so I have taken many classes and still have more to take in the following years. Also my first ever business class I took, the teacher assigned a group project in which I got randomly assigned to do the marketing part of a business plan that we had to create. She gave us a grade on each part of the business plan and my marketing plan got a “B+” Body I. Marketing is a way for companies to make their products know so people might buy them. a. Some examples of marketing would be billboards or…

    • 639 Words
    • 3 Pages
    Decent Essays
  • Great Essays

    Swot Analysis Of Capsim

    • 4542 Words
    • 19 Pages

    Maintain customer awareness and accessibility of 5 segments from 95% to 100% * Keep the forecast errors for 5 segments not higher than 200,000 units for Traditional and Low End segments; 50,000 units for High End, Performance and Size segments every year 3. Strategies a. Pricing Strategies * Traditional & Low…

    • 4542 Words
    • 19 Pages
    Great Essays
  • Improved Essays

    On the off chance that you need to expand your incomes, one strategy may be to bring your costs up in conjunction with rebranding an item or administration as upscale. In the event that you need to expand piece of the overall industry among wellbeing cognizant shoppers, you may begin supporting wearing occasions or publicizing in wellbeing and wellness magazines 2. Good mission statements are essential to being a success in business. Describe the three major characteristics that good mission statements should have Function The mission statement needs to include some description of the function of the business.…

    • 1671 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    The Four P 's of Marketing Your Fleet Key purpose of the article Pricing is one of the four major P’s of the marketing mix. The article suggests that when the other three P’s of promotion, place and product are equal, then pricing becomes a major and influential factor in the success of an organization and the purchase decisions of customers. Identify two pricing concepts that you learned from reading this article. The article highlights the importance of coming up with an appropriate price strategy by the fleet owners as the key purpose of the article.…

    • 735 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Evidently, businesses require a greater understanding of the forces that drives these marketing principles in order to maintain an edge in their usual business without facing with eroding margins, risks, underleveraged partnerships and operational difficulties. Increasingly modernistic clients: This is a typical driving force of the marketing principles and the impetus…

    • 700 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Marketing segmentation and positioning for Toyota Company. Marketing is a process of creating, communicating and delivering products to customers and stakeholders to satisfy their needs. Companies should develop variety of ways to get customers and understand what they need. For every customer, the company uses specific way of delivering the product because company cannot sell all products and vehicles to one single customer.…

    • 707 Words
    • 3 Pages
    Superior Essays
  • Great Essays

    Midsuma Festival

    • 1777 Words
    • 8 Pages

    ENT 205 – Entertainment Marketing Industry Case Study – Midsumma Festival Jafar Abdus-Samad Student #208928 INTRODUCTION Marketing is a critical activity that every organisation should be focussing on. Effective marketing will lead to an organisation being able to target its audience effectively, resulting in the achievement of organisational goals IE make a profit, create awareness and so on. This report will take a close look at the marketing strategies implemented by the Midsumma Festival, the overall effectiveness of these strategies and will provide some recommendations for improvement.…

    • 1777 Words
    • 8 Pages
    Great Essays
  • Great Essays

    One Archers: A Case Study

    • 2223 Words
    • 9 Pages

    Introduction One of the basic and fundamental aspects in businesses is the marketing. Marketing has been defined by the American Marketing Association as “the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives” (as cited in Lancaster & Reynolds, 2007). A number of researchers (Battor, Zairi and Francis, 2008, as cited in Bodea, 2016) have stated that a major reason to analyze marketing capabilities is situated in the ability of a company to influence the customers, market, and the firm’s profitability. That is why business owners should recognize the extent of the effects which marketing imposes on the success of a business in order to organize an efficient marketing plan that would most benefit the firm. Through the process of marketing, firms would be able to provide awareness…

    • 2223 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    • What will be company’s policy regarding product and services, advertisement, and sales promotion. Using this method the company can prepare a complete estimate of revenue and selling costs, but not the production cost of its product and services. Important factors to be considered before formulating marketing…

    • 3878 Words
    • 16 Pages
    Improved Essays
  • Great Essays

    What is marketing? When most people think of marketing they normally think of the trading and selling of goods and services. Holdford defines marketing as “a process of problem solving, in which marketers attempt to identify and meet the needs of customers. ” Marketing is the exchanges of people in which something of value is traded for the purpose of satisfying needs and wants.…

    • 1041 Words
    • 4 Pages
    Great Essays
  • Decent Essays

    Question 2 SWOT Analysis SWOT analysis aims to identify the internal strengths and weaknesses involved an organization and the firm’s capability and resources to deal with changes. Besides, it is useful in assisting risk management by analyzing the opportunities and threats arising from external business environment. It is useful to assist the firm in providing specific insights that can be used to develop the appropriate marketing strategy by summarizing the key favorable and unfavorable issues from the business environment (Wheelen & Hunger 2002, p. 109). 2.1 Strengths In term of the beverages and diaries business, F&N has gained itself a strong and reputable brand name over the years with various brand awards (Awards 2014).…

    • 749 Words
    • 3 Pages
    Decent Essays
  • Great Essays

    I always knew that marketing was a major part of business; however I did not realize all the different parts. Marketing as our textbook discusses is defined as “the entire process of creating relationships with customers by offering goods, services, and experiences that they value. It does not matter what a company has to offer if there is not people out there who want or need it. The marketing mix, which is different marketing activities, delivered to customers and are valued. These are divided into four different categories, products, price, placement and promotion.…

    • 776 Words
    • 4 Pages
    Great Essays
  • Improved Essays

    INDIVIDUAL REFLECTION: BLUEPRINT FOR PROFESSIONAL AND PERSONAL GROWTH Kinyata Barnett Walden University Prior to this course I only knew basic information regarding marketing. I now know that there are many aspects involved with the marketing process. In order to build a success organization, one must chose the correct marketing tools that would benefit their company. I have learned that every method does not work for all.…

    • 996 Words
    • 4 Pages
    Improved Essays