Defense Of Digital Advertising - Why I Embrace Privacy Invasion
Every year, I hear more and more people talking about how invasive advertising is—about how scary it is that companies can use data gathered by Google, Facebook, etc. to specifically target them. Their concerns are not unfounded; websites really do gather tons of data about you and marketers really can use that data to target you specifically. The problem isn’t that these concerns are unjustified, the problem is that they’re fundamentally misunderstood.
How do they know?
We’ve all been there. You’re browsing one of your favorite social networks and suddenly it starts serving you ads for a new pair of chafe-proof underwear. Earlier, you were searching for info on how to fix your chafing issue. I’m not going to get into how this works, because that’s an entirely different discussion. What I want to do is tell you why this shouldn’t scare you. In fact, you should embrace it.
Targeted Digital Advertising vs. Traditional Advertising
If you think that targeted digital advertising is invasive, take a step back and really think about traditional advertising. The goal of traditional advertising is to be as invasive as possible. They want to be absolutely everywhere because their targeting options are so poor.
Billboards line streets and block views in off-chance that they’ll reach the one out of 10,000 people who drive by that billboard and happened to have had recent chafing issues.
TV shows peddle advertisements…