The Spiral Of Silence

1716 Words 7 Pages
1) Theory
Cultivation Theory
Riddle, K. (2010). Remembering past media use: Toward the development of a lifetime television exposure scale. Communication Methods and Measures,4(3), 241-255.
Hypotheses/Research Questions
In the article, “Remembering past media use: Toward the development of a lifetime television exposure scale”, hypotheses are outwardly stated. There are two hypotheses used in this article i.e.
“H1: There will be a positive relationship between lifetime television exposure and social reality beliefs about violence” (pg, 243).
“H2: The LTE scale will be a better predictor of social reality beliefs about violence than existing television exposure measures focusing on current viewing levels” (pg, 243).
Method used
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This article explains the theory of Spiral of Silence. Spiral of Silence is the effect on mass consciousness, which consists in the fact that more often than it sounds in view of mass communication, the more confident of the correctness of its carriers, the more it seems correct and important. This article explains that the optimistic association among perceived public sustain for one’s views and readiness to express view was stronger amongst those who had high disagreement evasion than those who had inferior conflict …show more content…
This article is totally based on the Spiral of silence. This article discusses the role of mass communication and spiral of silence. The essence of the "spiral of silence" is this: most people seeking to avoid potential social exclusion, so when they feel that their opinion differs from the opinion of the majority, then, as a rule, try not to disclose publicly their views.
3) Theory
Feminist Theory
Harp, D., Loke, J., & Bachmann, I. (2011). More of the same old story? Women, war, and news in Time Magazine. Women 's Studies in Communication, 34(2), 202-217.
Identify Hypotheses/Research Questions (whether outwardly stated, or implied)
In this article, research question and hypothesis are outwardly stated. The research question of this paper is
“H1: Despite increasing numbers of U.S. female reporters of the Iraq war, male reporters will still dominate war coverage in Time magazine” (pg.204).
“H2: Regardless of the presence of female reporters, there will still be an overwhelming use of male and official sources in Time stories”.
“H3: A majority of female sources in Time stories will still remain in the group that possesses little agency in how the war is dictated—such as victims and family members of the military”

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