DesJardins states it is about behaviour within an organisation as well as the ethical implications of business conduct. Similarly, *ref* agreed that business ethics are moral guidelines which govern good behaviours within a business, and that behaving ethically within a business is generally regarded as good business practise. http://www.tutor2u.net/business/strategy/business-ethics-introduction.html Within a business setting, being ethical means applying philosophies of honesty and fairness to the persona of the business.
DesJardins states it is about behaviour within an organisation as well as the ethical implications of business conduct. Similarly, *ref* agreed that business ethics are moral guidelines which govern good behaviours within a business, and that behaving ethically within a business is generally regarded as good business practise. http://www.tutor2u.net/business/strategy/business-ethics-introduction.html Within a business setting, being ethical means applying philosophies of honesty and fairness to the persona of the business.