Cropbox Case Study Marketing Plan

Decent Essays
CropBox

Just like growing your own produce in a backyard plot can reduce costs and provide fresh veggies for your household, having a farm to grow foodstuffs in the parking lot of a restaurant can provide the same. The only problem is, it’s completely impractical or even downright impossible—at least it used to be. Manufactured by Williamson Greenhouse, “CropBox” will allow any sized restaurant (or even a supermarket) to grow their own fresh produce, simultaneously lowering their costs while reducing the negative impact shipping and long term storage have on the environment. Although the current design is said to require up to twice as much energy as a regular greenhouse, the company is experimenting with the idea of implementing an LED option that
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Unfortunately, the design of a CropBox only allows for specific varieties to be grown in each box—so you have to settle for either herbs, greens and lettuce, or microgreens such as barley sprouts. Williamson Greenhouses are working to bring out new options, the next being a strawberry CropBox, however, the flexibility and space-saving nature of their new design means that it is entirely possible to store a higher quantity of produce. Ultimately, with trends like the 100-mile diet in the works and groups like The Real Junk Food Project raising awareness over food waste figures, CropBox provides a company not only with reduced costs, but also buys them a little goodwill with the eco-conscious and sustainability-driven society of today. With large energy costs, especially during winter months, the CropBox is by no means an answer to all the problems that modern communities and businesses face—it is, however, a unique and innovative step towards decreasing emissions and pesticide

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