Essay Crime Scene Cleanup Business Plan

3773 Words Apr 28th, 2011 16 Pages
As A Whistle
(We Clean CLEAN!)

Nancy Smith
FIN 300
Business Plan Table of Contents

1.0 Executive Summary

1.1 Objectives

1.2 Mission

1.3 Keys to Success

2.0 Company Summary

2.1 Company Ownership

2.2 Start-up Summary

2.3 Company Locations and Facilities

3.0 Services

3.1 Service Description

3.2 Competitive Comparison

4.0 Market Analysis Summary

4.1 Market Segmentation

4.2 Target Market Segment Strategy

4.2.1 Market Trends

4.3 Competition and Buying Patterns

4.3.1 Main Competitors

5.0 Strategy and Implementation Summary

5.1 Marketing Strategy

5.1.1 Pricing Strategy

5.1.2 Promotion Strategy

5.2 Sales Strategy

5.2.1 Sales Forecast

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Legrin with a prior successful house-cleaning business. They believe that there is a lack of service providers in this industry, and those there are suffer from a major deficiency that As A Whistle can improve upon and exploit.
The problem comes from a lack of quality training. Many crime scene cleaning companies don't train their employees sufficiently, which leads to sloppy and incomplete cleaning, decontamination and deodorizing of crime and trauma scenes and that leads to a decrease in customer satisfaction and retention. Additionally, many companies rely on temporary or transient employees. This leads to high turnover rates and decreased service quality.

As A Whistle will institute a comprehensive training program to create quality employees, utilizing Amdecon's 5-day CTS Decon course and will also start a program of profit sharing among all employees to give them a vested interest in achievement.

2.0 Company Summary
As A Whistle is a start-up limited liability company consisting of two principle officers. The company is formed to take advantage of the perceived weakness and inadequacies of other regional service providers in terms of quality and customer satisfaction. As A Whistle will be operated by Ms. Nancy Smith and Ms. Daisy Shaw. The principles in the company will be investing their own capital into the company and will also be seeking a loan to cover start-up costs and future

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