6033 Words May 7th, 2014 25 Pages
Part 1
1.1 Axiata Company profile
1.2 Company mission and Organization Chart
Part 2
2.1 Axiata products
Models Analysis
2.2 Ansoff Matrix
2.3 Pestle Analyis
2.4 Product life cycle
2.5 The BCG matrix(applied by the Company)
2.6 The 5 forces
2.7 The generic Strategies
2.8 Axiata Competitors(Robi) and SWOT analysis
Part 3
Question 1
Question 2
Part 4
4.1 – General opinion about Axiata and suggestions

Axiata Group Berhad (AXIATA)
1.1 Axiata Company introduction and history
Axiata Group Berhad, an investment holding company, provides telecommunication and network transmission related services. The company offers, mobile telecommunication, passive infrastructure leasing, interconnect
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It is the most risky strategy. The more an organisation moves away from what it has done in the past the more uncertainties are created. However, if existing activities are threatened, diversification helps to spread risk.

2.3 Pestle Analysis

Explains about the relevant forces, define patterns, scanning and signals .

2.4 Product Life cycle

Product life cycle (PLC) is the cycle through which every product goes through from introduction to withdrawal or eventual demise. Basically, there are 4 stages in the PLC such as:
Introduction: When the product is brought into the market. In this stage, there's heavy marketing activity, product promotion and the product is put into limited outlets in a few channels for distribution. Sales take off slowly in this stage. The need is to create awareness, not profits. The second stage is growth. In this stage, sales take off, the market knows of the product; other companies are attracted, profits begin to come in and market shares stabilize.
The third stage is maturity, where sales grow at slowing rates and finally stabilize. In this stage, products get differentiated, price wars and sales promotion become common and a few weaker players exit. The fourth stage is decline. Here, sales drop, as consumers may have changed, the product is no longer relevant or useful. Price wars continue, several products are withdrawn and cost control becomes the way out for most products in this

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