Convergence And Convergence Culture

1144 Words 5 Pages
For modern American youth, cell phones and laptops are not just a luxury, but rather a necessity for both work and everyday living. Communicative technology has been an important part of daily life for many people, with the use of different services increasing steadily over time. In his article, “Convergence Culture,” Henry Jenkins defines convergence culture as a merging between new and traditional forms of media. Jenkins describes interactive new media as constantly developing, spreading across multiple media platforms. Rapid enhancements in communication technology has led to effortless communication and interaction across the globe; these improvements have led to a greater and constant consumption of new media platforms. In a study by …show more content…
The rapid development of communication and technology has led to an interaction between multiple new and old media platforms. Jenkins defines this phenomenon as follows, “By convergence, I mean the flow of content across multiple media platforms, the cooperation between multiple media industries” (Jenkins 425). Convergence represents the connection between multiple newer media presentation methods with older technologies through which informations floats around in society. Technological advancements have provided many new devices to communicate with people. American culture has seen many changes and transformation in media industries; technological advancements have made a huge impact on American society, and convergence represents the cultural shift in American society. Jenkins describes convergence as a cultural shift in order to explain that each consumer has an opportunity to search for media that describes his or her own social status. Convergence brings technologies and products together across the globe; use of various wireless devices to utilize features of different multimedia platforms like T.V and radio into one mobile device represents

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