The range and extent of contributions within multiple fields of art and design were endless when it comes to the legacy of Herbert Bayer. The ADC Hall of Fame recognizes Bayer’s achievements in this quote from their 1975 biography, “If Herbert Bayer had produced nothing after the age of 28, his accomplishments to that point alone would make him one of the great pioneers in visual communication” (http://adcglobal.org/hall-of-fame/herbert-bayer/). Although Bayer was most passionate about graphic design and typography, he was also very proficient within the fields of architecture, corporate design, exhibition design, earthworks, painting, printmaking, photography, and sculpture. Throughout his lifetime, Bayer would consistently pursue challenging projects that would put his creative abilities to the test which would typically lead to the refinement of his skill and innovation in that field.
In 1900 in Haag am Hausruck, Austria, a young Herbert Bayer was born. During his earlier years, Bayer was enthralled by nature, constantly exploring the world around him while accompanying his father …show more content…
His reasoning, as he stated, “Why do we write and print with two different alphabets simultaneously? We do not speak a capital ‘A’ and a small ‘a’ ” (http://thinkingform.com/2012/04/05/thinking-herbert-bayer-04-05-1900/ ). This typeface was never formally cast but presently exists in a digital format and stands as one of Bayer’s greatest contributions to the field of typography as visually functional graphic design. His typeface was credited with “liberating typography and design in advertising and creating the very look of advertising we take for granted today”
In 1900 in Haag am Hausruck, Austria, a young Herbert Bayer was born. During his earlier years, Bayer was enthralled by nature, constantly exploring the world around him while accompanying his father …show more content…
His reasoning, as he stated, “Why do we write and print with two different alphabets simultaneously? We do not speak a capital ‘A’ and a small ‘a’ ” (http://thinkingform.com/2012/04/05/thinking-herbert-bayer-04-05-1900/ ). This typeface was never formally cast but presently exists in a digital format and stands as one of Bayer’s greatest contributions to the field of typography as visually functional graphic design. His typeface was credited with “liberating typography and design in advertising and creating the very look of advertising we take for granted today”