So this is a story all about how Saul Bass’ life got twistered upside down, and I would like to take a minute just sit right there, I will tell you how he became the most influential graphic designer of the 20th century.
On May 8, 1920, Saul Bass was born in the Bronx, New York to Eastern European Jewish Immigrants. Now Saul Bass was definitely the kind of person who made lemonade when life handed him lemons. In his early years, he stayed local in New York and at the age of just 16 years old, Saul Bass was given a scholarship to study at the Art Students League in Manhattan. While attending classes at this outstanding institution, Bass studied Modernism. Now, Bass was not alone in his field of studies. Bass attended school and worked alongside …show more content…
Bass was known as one of the most successful graphic designers in the 20th century. Before his death, he had the opportunity to work with many different designers through his journey both in New York, and California. Not only did Bass work on designing posters and different promotions for movies, but he also worked on creating short films for companies, similar to what we know today as a commercials. Bass has created a large number of different Title sequences, logos, Movie titles and posters, commercials, and book covers through his career. In 1968, Saul Bass had the incredible opportunity to be the first ever guest, on the debut episode of “60 Minutes”. Some of the many different logos that Bass created are “Girl Scouts”, “AT&T”, “Quaker”, “Kleenex” and “Dixie”, just to name a few. I do have to say that my favorite logo created by Saul Bass would have to be “Dixie”. It is not a very complicated design, but it is profound in its simplicity. Even just seeing the shapes that he used to make the X in the word, people know that it is the “Dixie” logo. It reminds me of those ink blot pictures that you often see when someone is going through a Psych evaluation, “what is the first thing that comes to mind when you see
On May 8, 1920, Saul Bass was born in the Bronx, New York to Eastern European Jewish Immigrants. Now Saul Bass was definitely the kind of person who made lemonade when life handed him lemons. In his early years, he stayed local in New York and at the age of just 16 years old, Saul Bass was given a scholarship to study at the Art Students League in Manhattan. While attending classes at this outstanding institution, Bass studied Modernism. Now, Bass was not alone in his field of studies. Bass attended school and worked alongside …show more content…
Bass was known as one of the most successful graphic designers in the 20th century. Before his death, he had the opportunity to work with many different designers through his journey both in New York, and California. Not only did Bass work on designing posters and different promotions for movies, but he also worked on creating short films for companies, similar to what we know today as a commercials. Bass has created a large number of different Title sequences, logos, Movie titles and posters, commercials, and book covers through his career. In 1968, Saul Bass had the incredible opportunity to be the first ever guest, on the debut episode of “60 Minutes”. Some of the many different logos that Bass created are “Girl Scouts”, “AT&T”, “Quaker”, “Kleenex” and “Dixie”, just to name a few. I do have to say that my favorite logo created by Saul Bass would have to be “Dixie”. It is not a very complicated design, but it is profound in its simplicity. Even just seeing the shapes that he used to make the X in the word, people know that it is the “Dixie” logo. It reminds me of those ink blot pictures that you often see when someone is going through a Psych evaluation, “what is the first thing that comes to mind when you see