Glaser created this artwork in 1977, and was first used in 1977 to promote the city and state. It was one of the most widely disturbed and imitated image in the world. New York was having a hard time with negative publicity at the time. New York had a slogan (I Love New York), that had been on TV commercials and was even a jingle but yet they still were missing a logo.
Glaser was recruited by the Department of Economic Development to meet with Well Rich Greene about logo options. In that meeting Glaser had a crumpled paper with a doodle he had done in a cab ride. On the back of another paper Glaser had scribbled the logo that we know and love today. Wells Rich Greene had continued to process it further, while Glaser did the work entirely pro
Glaser was recruited by the Department of Economic Development to meet with Well Rich Greene about logo options. In that meeting Glaser had a crumpled paper with a doodle he had done in a cab ride. On the back of another paper Glaser had scribbled the logo that we know and love today. Wells Rich Greene had continued to process it further, while Glaser did the work entirely pro