Consumer Behaviour Essay
Case: Wii´s Success
CASE ONE: NINTENDO WII'S SUCCESS
Q1: What consumer needs are driving the success of the market adoption of Nintendo Wii? Consider the innate and acquired needs.
Innate needs are 'biogenic' or 'physiological needs' which refer to needs such as air, food water, shelter, clothing etc. While acquired needs are those we learn from our culture and surroundings, also known as 'psychological' or 'psychogenic needs' i.e. affection, power, learning, prestige and self-esteem.
Nintendo Wii is a home video game console, which competes its way with Microsoft's XBox360 and Sony's PlayStation 3. Nintendo aim is to target a broader demographic than the other two. Nintendo took the craze of playing …show more content…
Keeping such details in mind, Nintendo realized that by doing so it can save source to create a product (a kind of direction in a company). The company would not create too much useless things.
There is a driving force or an inspiration within every individual that impels them to an action as a result of that. Hence, called 'Motivation'. For example: An individual has not eaten since morning, there would be a time where he or she would feel hungry, as a response to that driving force within him/her, he or she will 'buy' something to eat to diminish the feeling of hunger. Thus,