This Concept II idea was to open large showrooms with well stocked products so people can get them from the shelves, a new way of shopping. It also meant that there would be less salespeople and include answer centers for those who need personal assistance. Concept II was something good that it made the company’s earnings go up to $1.5 billion in 1993. 1992 through 1993 saw Best Buy’s best financial performance in 27 years of the store’s history. This caused the opening of new 38 stores and their sales increased by 14.9 percent.
In 1994, due to a battle with Circuit City, the Concept III idea was introduced. This was to create larger stores that were about 45,000 to 58,000 square feet. This idea also offered customers more products and more
In 1994, due to a battle with Circuit City, the Concept III idea was introduced. This was to create larger stores that were about 45,000 to 58,000 square feet. This idea also offered customers more products and more