Advertising comes in many forms such as commercials. This form is of advertising is able to entice the viewers with their use of imagery, colours and people. The always pads commercial was shown to over 100 million people at the super bowl and has 3 million views on their YouTube page, since being first published January 2015. The Barbie commercial, located on YouTube now has over 21 million views since being published in October 2015. Both the pads and Barbie commercial share many similarities in their form, purpose, audience and language. They are both commercials targeted to girls, but are able to convey their specific product in a different, eye-catching way. The Barbie commercial talks about the importance about imagining the possibilities
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The pads ‘#likeagirl’ 2 minute commercial is able to portray the importance of accepting people, in particular females and who they are, and not stereotyping genders so they are depicted to do things differently or act in a specific manner. This is similar to the ‘Barbie; imagine the possibilities’ commercial as in 2 minutes, it shows females have no limits and should not be judged on who they are or what they do because ‘they are free to imagine they can be anything’. This is an important message that is displayed as society has often stereotyped women as though they should be the ones who play netball, stay home with their children whilst the fathers work and should never have a job which requires them …show more content…
These techniques include humour, rhetorical questions, role play and exaggeration. The pads commercial is able to lure their customers into buying the product by asking the viewers questions on a blank slide and by using exaggeration when people begin to pay out girls which makes it sound uncomfortable, an example of this is when a person is asked what it is like to run like a girl and the response is the person running awkwardly saying ‘urgh…… my hair’. This is unlike the Barbie commercial as they are able to draw in their audience by having young children use sophisticated, complex words, which is usually only heard out of an older person’s mouth. It also uses exaggeration like the pads commercial, by saying ‘I had the most FANTASTIC day in the office’, as well as still using childish comments which adds a sense of humour to the commercial, such as when the young girl dressed as a veterinarian says ‘have you ever seen him fly?’ Whilst they share a mixture of differences and similarities they both use body movement and costumes to portray a specific effect. Their costumes are both casual and non-stereotypical to show that they are everyday people and their body language shows the people in the Barbie doll commercial are happy and those in the pads commercial use hand movements when imitating girls. Despite the fact they are
The pads ‘#likeagirl’ 2 minute commercial is able to portray the importance of accepting people, in particular females and who they are, and not stereotyping genders so they are depicted to do things differently or act in a specific manner. This is similar to the ‘Barbie; imagine the possibilities’ commercial as in 2 minutes, it shows females have no limits and should not be judged on who they are or what they do because ‘they are free to imagine they can be anything’. This is an important message that is displayed as society has often stereotyped women as though they should be the ones who play netball, stay home with their children whilst the fathers work and should never have a job which requires them …show more content…
These techniques include humour, rhetorical questions, role play and exaggeration. The pads commercial is able to lure their customers into buying the product by asking the viewers questions on a blank slide and by using exaggeration when people begin to pay out girls which makes it sound uncomfortable, an example of this is when a person is asked what it is like to run like a girl and the response is the person running awkwardly saying ‘urgh…… my hair’. This is unlike the Barbie commercial as they are able to draw in their audience by having young children use sophisticated, complex words, which is usually only heard out of an older person’s mouth. It also uses exaggeration like the pads commercial, by saying ‘I had the most FANTASTIC day in the office’, as well as still using childish comments which adds a sense of humour to the commercial, such as when the young girl dressed as a veterinarian says ‘have you ever seen him fly?’ Whilst they share a mixture of differences and similarities they both use body movement and costumes to portray a specific effect. Their costumes are both casual and non-stereotypical to show that they are everyday people and their body language shows the people in the Barbie doll commercial are happy and those in the pads commercial use hand movements when imitating girls. Despite the fact they are