The PR Principle

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The PR principle is to represent the client and to influence the public opinion, “ moving the public to action”. ( Hopkins, 2016, p.175) PR may represent many legal categories, such as traditional media, commercial speech, and many others.

The principles of a healthy economy are the basis of the US functioning. Consequently, 'corporate entities” ( Hopkins, 2016) benefits from the same rights as the physical persons, and are similarly protected under the First Amendment rights, as each ordinary single person. Their rights for free expression are distributed, in a form, if the corporations were persons.
“The inherent worth of the speech in terms of its capacity for informing the public does not depend upon the identity of its source, whether
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Consequently if the free expressions right existent for the both the persons and the corporations, they are not similar at the fond, the right of the 'corporate entities” ( Hopkins, 2016) seems to be more restricted and limited.

Nonetheless, the corporate speech is opposed to the commercial speech, the first plainly beneficial of the free speech right, but not the second.
Even though, it may be sometimes challenging to distinguish between the corporate political or corporate commercial speech but” materially false or miss- leading corporate expression, affirm- actively and knowingly designed to mission- form consumers, is not protected by the First Amendment.” (
Corporate speech is important, as it doesn 't exist as such, often the speech of a corporation is the action related to the financial transaction or decision. Consequently, their possibilities to represent themselves are limited compared to a normal person.

Corporate speech plays very important role face to the public, which is an informative role. The distribution and communication of free and honest information are crucial for the consumer. Other than that, corporations, are involved in a democratic process, and financially participate in the politics, their free speech right is representatives and covered by the legality and transparency of the whole process ( like the elections for
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Also, it may happen that the PR professional was not aware of any possible activity,fraud but only could be if he verifies the situation. However, if the professional preferred to not make a decent verification instead of personal gain, then he remains at risque to be sued and pronounced liable. Ex.: such was the case of famous media personality and successful stockbroker In 2004, Martha Stewart was convicted of charges related to the ImClone stock trading case, while initially, she did not unacknowledge of the committed fraud, she was coach with the fact that after she receiving nonpublic information from broker at Merrill Lynch and could make a profit sale of her shares, before the market fell the next

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