My product is Colgate Optic White Toothpaste (travel size). I believe consumers would buy this product out of convenience and specialty. The reason I feel this product would be bought for convenience is due to the size of the toothpaste. The travel size toothpaste is easy to take along when traveling. Also, if you are running short on money the travel size toothpaste are considerably cheaper than the regular size toothpaste. There may be a time when you need just enough to get by until you can afford to buy a full tube. The specialty reason would be due to the consumer specific need of wanting whiter teeth. Regular toothpaste does not have whiting effects. This particular brand, optic white, guarantees whiter teeth in one week. This product
…show more content…
Optic white logo is also in red; however, the word WHITE is capitalized and it has a light on the end of the word. This light lets consumers know that they should expect to get whiter, brighter teeth, like a flash of light in a sense. The packaging on the travel size toothpaste also has the line “whiter teeth in one week” in all white letters with a darker red background, so the line can stand out away from the rest of the box. There is also another light at the end of that line, giving the consumers an idea of how white their teeth should be and also giving them a time line as to how long it should take before they see any results. By giving consumers a time frame of how long it should take, takes the worry out of knowing whether the product works or not. Many individuals want results NOW, especially when it is concerning their outer appearance. Daily anticavity fluoride toothpaste and enamel safe is in smaller letters in all white with the red background. This information is in smaller letters and doesn’t stand out as much as the rest of the information on the box. Even though this information is important, the main thing the company want you to know about this particular product is that it whitens teeth in one week and that it tastes good. The bottom portion of the box is in silver and has the flavor or the toothpaste and a diagram indicating that the toothpaste inside the tube is …show more content…
The optic white toothpaste has been around for some years now. They now have a full line of optic white products including the 360 toothbrush, mouthwash, whitening pen, whitening pen with the toothbrush, and travel size optic white products. Colgate has its own recycling program for oral care products with a recycling company called Terracycle. Through terracycle, anyone can send their Colgate oral care products to be recycled. All you have to do is join the program on line, package all your products together, download a free shipping label, and ship the products off at any UPS location (Terracycle,
Optic white logo is also in red; however, the word WHITE is capitalized and it has a light on the end of the word. This light lets consumers know that they should expect to get whiter, brighter teeth, like a flash of light in a sense. The packaging on the travel size toothpaste also has the line “whiter teeth in one week” in all white letters with a darker red background, so the line can stand out away from the rest of the box. There is also another light at the end of that line, giving the consumers an idea of how white their teeth should be and also giving them a time line as to how long it should take before they see any results. By giving consumers a time frame of how long it should take, takes the worry out of knowing whether the product works or not. Many individuals want results NOW, especially when it is concerning their outer appearance. Daily anticavity fluoride toothpaste and enamel safe is in smaller letters in all white with the red background. This information is in smaller letters and doesn’t stand out as much as the rest of the information on the box. Even though this information is important, the main thing the company want you to know about this particular product is that it whitens teeth in one week and that it tastes good. The bottom portion of the box is in silver and has the flavor or the toothpaste and a diagram indicating that the toothpaste inside the tube is …show more content…
The optic white toothpaste has been around for some years now. They now have a full line of optic white products including the 360 toothbrush, mouthwash, whitening pen, whitening pen with the toothbrush, and travel size optic white products. Colgate has its own recycling program for oral care products with a recycling company called Terracycle. Through terracycle, anyone can send their Colgate oral care products to be recycled. All you have to do is join the program on line, package all your products together, download a free shipping label, and ship the products off at any UPS location (Terracycle,