Essay on Colgate Optic White Toothpaste ( Travel Size )

1237 Words Feb 1st, 2016 null Page
My product is Colgate Optic White Toothpaste (travel size). I believe consumers would buy this product out of convenience and specialty. The reason I feel this product would be bought for convenience is due to the size of the toothpaste. The travel size toothpaste is easy to take along when traveling. Also, if you are running short on money the travel size toothpaste are considerably cheaper than the regular size toothpaste. There may be a time when you need just enough to get by until you can afford to buy a full tube. The specialty reason would be due to the consumer specific need of wanting whiter teeth. Regular toothpaste does not have whiting effects. This particular brand, optic white, guarantees whiter teeth in one week. This product is being positioned by the need of consumers to have whiter teeth. Teeth whiting products have become very popular and more affordable in recent years. Everyone on television has white teeth. Therefore, they are marketing this toothpaste saying that you can get whiter teeth as well in one week. They are taking advantage of society promoting beauty so heavily and supplying the consumers with what they think they need and want in a travel size tube. The brand Colgate has been around for years. Whenever you think of toothpaste you think of Colgate first and then its competitors. With Colgate you know you are getting exactly what you are paying for, great toothpaste that comes in many different flavors, varieties, and travel size to take on…

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