Cognitively based attitudes focus on a person’s beliefs in the subject and what is being presented to them. People who have these attitudes focus mainly on object appraisal which is “The knowledge function/ attitudes serve as a frame of reference helping us to size up an event or object”. A person will classify an object based off of the type of reward and/or punishment it provides. On the contrary, an affectively based attitude focuses on a person’s emotion towards a person or object. A person can respond either negatively or positively to an object based on how it makes them feel. If a person is trying to decide who they will vote for to be their mayor or governor they are more likely to have an affectively based attitude. Another way to
