Whether we are aware of it or not, we as people often have conflicting attitudes toward a subject matter, person, or event. These conflicting attitudes known as the dual attitudes system and explains how these differing opinions can exist within a single person's consciousness. The reason that two conflicting attitudes and exist is because one concept exists as an explicit attitude we are overtly aware of, and an implicit attitude that has been instill into our subconscious through years of being exposed to a certain idea or way of thinking. This means that someone may eventually learn that the preconceived notions they had of a specific group of people is false and may be trying to correct their way of thinking from now on, explicit. But their
