Konnikova opens her piece by presenting the results-or rather, lack thereof-of the scientific studies led by Brendan Nyhan. In following Nyan’s work, which is specifically directed towards persuading parents of the benefits of vaccinating children, the author establishes both credibility as well as the introduction of her topic. By opening her piece with statistics from a study regarding vaccines, Konnikova forebodes the dry tone in which …show more content…
To illustrate Konnikova’s simple choice of diction, she uses familiar, almost juvenile phrases, such as referring to the findings of one study as “a whole lot of nothing”. It is both because of the nature of the topic and her relatively basic diction that I believe she intentionally selected her audience to be middle-aged adults-particularly parents-as she specifically targets the concept of opening their minds to new concepts and viewpoints, especially when regarding the wellbeing of